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Twilio > Case Studies > Landmax.pro's Growth Through Twilio Integration: A Case Study

Landmax.pro's Growth Through Twilio Integration: A Case Study

Technology Category

Networks & Connectivity - 5G
Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Buildings
Telecommunications

Applicable Functions

Procurement

Use Cases

Speech Recognition
Time Sensitive Networking

Services

System Integration

The Challenge

Landmax.pro, a cloud software provider for property management, faced the challenge of integrating information from multiple channels such as paper, email, SMS, and phone calls into a single platform for customers to use. The real estate industry, being increasingly mobile, required businesses to embrace technology to stay competitive. However, many real estate agents relied on outdated, cumbersome, and costly communication technology, putting them at a significant disadvantage. Even agencies with multiple business lines couldn't track calls or link them to contacts. The landmax.pro team aimed to create a system that would work for businesses of all sizes and budgets, integrating all paperwork, emails, SMS, and calls affordably and handling that data intelligently.

About The Customer

Landmax.pro is a London-based company founded in 2013 that provides cloud software to streamline the property management process for landlords and letting agencies. The company aims to make it easy for letting agents to manage their properties using Twilio Voice and SMS. Landmax.pro serves real estate businesses that need to embrace technology to stay competitive in an increasingly mobile world. Many of their customers are real estate agents who previously relied on outdated and expensive communication technology, putting them at a disadvantage. Landmax.pro's solution is designed to work for businesses of all sizes and budgets.

The Solution

Landmax.pro developed a solution that integrated all communication channels into a single platform. They launched LMX Phone, a call function based on the Twilio Voice API, in August 2015. This allowed letting agents to access their landmax.pro account via a browser on any Internet-connected device, where they could see all of their business activity and handle all of their communication, from calls to SMS and emails. When a landlord or agent made a call through landmax.pro, it was smartly recorded and grouped by conversation. Every single email, phone call, and text was tagged to a relevant contact. Agencies could purchase as many local numbers as they wanted and make and receive calls from anywhere in the world. LMX Phone gave an agent the ability to have multiple simultaneous incoming and outgoing calls on one central number, saving on costs of extra landlines and contracts.

Operational Impact

The integration of Twilio's Voice and SMS services into landmax.pro's platform has resulted in significant operational benefits. The ability to record and track calls, previously only available to companies with larger budgets, is now accessible to all businesses, regardless of size. The smart grouping of calls by conversation and tagging of every email, phone call, and text to a relevant contact has streamlined communication management. The ability to have multiple simultaneous incoming and outgoing calls on one central number has eliminated the need for extra landlines and contracts, reducing costs. Furthermore, the ability to send mass emails and text messages has saved time and money. Overall, the integration has enhanced the efficiency and competitiveness of real estate businesses using landmax.pro's platform.

Quantitative Benefit