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Zapier > Case Studies > Leveraging IoT for eCommerce: A Case Study on SaveMySales
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Leveraging IoT for eCommerce: A Case Study on SaveMySales

Applicable Industries
  • Cement
  • Retail
Applicable Functions
  • Procurement
Use Cases
  • Time Sensitive Networking
  • Virtual Prototyping & Product Testing
The Challenge

Online shopping has become a prevalent part of modern life, but it comes with its own set of challenges. One of the most significant issues is shopping cart abandonment, where 75% of online shoppers add items to their cart but leave without making a purchase. This behavior can be attributed to various reasons such as price comparison, preference for in-store purchases, or unanswered queries about the product. Tivan Amour, a serial entrepreneur, recognized this problem and sought to create a solution that would help retailers reach these undecided shoppers. He founded SaveMySales, a service designed to send automated text messages to shoppers who abandon their carts. However, building the product posed a challenge. As an early-stage idea, Tivan did not have the time or resources to hire a developer to build a prototype.

About The Customer

SaveMySales is an eCommerce service founded by serial entrepreneur Tivan Amour. The service is designed to help retailers reach out to undecided shoppers who abandon their shopping carts. It does this by sending automated text messages to these shoppers, offering to answer any questions they might have about the products in their cart. The service works with up-and-coming retailers like Fortified Bicycle, Ministry of Supply, Pavlok, Slyde Handboards, and more. SaveMySales sends over 100,000 SMS messages each month, providing a quick and friendly response to shoppers' queries.

The Solution

To overcome the challenge of building a prototype for SaveMySales, Tivan turned to Zapier, an online automation tool that connects different applications. SaveMySales was built using Zapier to analyze abandoned orders and follow up with an automated text message to shoppers, offering to answer any questions they might have. This solution provided a quick and friendly response to shoppers, as opposed to making them wait for days for an email response. As the product grew, Tivan faced another challenge - sharing text message volume rates and other critical metrics with support teams became a tedious, manual process. To solve this, Tivan's team used Zapier to create a workflow that connected daily growth metrics in Google Sheets to a dedicated Slack channel. This not only brought greater transparency to the entire SaveMySales team but also fostered more engagement among the team members.

Operational Impact

  • The use of Zapier in building SaveMySales and automating its processes has resulted in significant operational benefits. The automation of text messages to shoppers has streamlined the process, reducing the need for manual intervention and saving time. The integration of Google Sheets with Slack has brought greater transparency to the team, making it easier to share and access information. This has not only improved communication within the team but also fostered greater engagement among team members. Furthermore, the time saved through automation has allowed SaveMySales to focus on expanding their customer base, improving customer satisfaction, and planning future developments.

Quantitative Benefit

  • Over 100,000 SMS messages sent each month

  • Works with multiple up-and-coming retailers

  • Automated process reduces manual work and saves time

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