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Lion Brewery (Ceylon) PLC taps into new regional markets with IBM and SAP
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Food & Beverage
Applicable Functions
- Discrete Manufacturing
- Logistics & Transportation
Use Cases
- Manufacturing System Automation
- Supply Chain Visibility
- Inventory Management
Services
- System Integration
- Software Design & Engineering Services
The Challenge
Lion Brewery (Ceylon) PLC, a leading brewery in Sri Lanka, was facing challenges with its end-of-life legacy ERP solutions and manual workarounds. These issues were dulling operational insight and efficiency, threatening to hold the company back from meeting its ambitious expansion goals. As operations expanded, existing business systems, some of which were nearing end-of-life, were unable to deliver the deep insight that Lion Brewery demanded, and threatened to hold the company back from meeting its goal of reaching wider regional markets. The company's existing mix of Baan, Oracle, DataStream, legacy and in-house systems were not able to provide the deep operational insight needed to support its ambitious growth objectives. Customization and additional line-of-business solutions had added to a complex and expensive IT landscape, which delivered much less than it promised.
About The Customer
Lion Brewery (Ceylon) PLC (LBCL) has been brewing and marketing beer since 1881, and is the market leader in Sri Lanka with a share of over 85 percent. From its head office in Biyagama, Sri Lanka, the company’s 200 employees produce and distribute Lion Lager, Lion Strong and Lion Stout, as well as Carlsberg and Carlsberg Special Brew, brewed under license. The company also distributes premium alcoholic beverages from Diageo, Somersby and Corona. With large populations and growing wealth, nearby countries such as India represent exciting opportunities for growth, and LBCL plans dramatic expansion from Sri Lanka. For LBCL, sales growth relies in part on the ability to satisfy demand, by scaling up production profitably without loss of quality.
The Solution
Lion Brewery decided to implement a comprehensive suite of SAP ERP applications, supported by IBM DB2. The new solution was designed and deployed by IBM Global Business Services within an ambitious timescale of less than six months, supporting around 150 users. The core software components include SAP financials and controlling, materials management, warehouse management, sales and distribution, production planning, quality management, plant maintenance and project systems. Additionally, to extract, analyze and understand the data that would be generated by its new SAP ERP applications, LBCL selected SAP BusinessObjects™ Business Intelligence. The company worked with IBM to introduce SAP Mobility solutions, which enable users to access interactive dashboards that report on retail sales, costs, volumes, orders and quality in near-real-time, regardless of location. The aim was to standardize and integrate IT systems, applications and data with streamlined processes across all departments and locations.
Operational Impact
Quantitative Benefit
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