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Adverity > Case Studies > Mediahub's Transformation: From Data Headaches to Automated Efficiency with Adverity

Mediahub's Transformation: From Data Headaches to Automated Efficiency with Adverity

Technology Category

Application Infrastructure & Middleware - Data Visualization
Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Electrical Grids

Applicable Functions

Sales & Marketing

Use Cases

Leasing Finance Automation
Time Sensitive Networking

Services

Data Science Services
System Integration

The Challenge

Mediahub, a leading global media planning and buying agency, was grappling with the stress of creating data reports and analyzing performance for its global clients. The agency's growing data was scattered across various advertising platforms, making it difficult to manually keep up with API changes that required constant monitoring and updating. These API connectors often broke, causing delays and requiring data engineers to spend time and effort fixing them. Despite having a full-time engineer to develop an in-house solution, Mediahub needed to automate the data acquisition and management process to alleviate the frustration and inefficiencies.

About The Customer

Mediahub is a globally recognized media planning and buying agency that specializes in providing media data analytics solutions. They serve a range of high-profile clients, including Western Union, Netflix, Dropbox, Pinterest, and Twitch. With over 900 employees spread across 10 countries, Mediahub was named 'Media Agency of the Year' by Ad Age in 2019. The agency's primary challenge was managing and analyzing the vast amount of data scattered across various advertising platforms, which was time-consuming and often led to delays and frustration.

The Solution

Mediahub implemented Adverity, an automated platform, to streamline their data processes. The implementation was straightforward and quick, with the team able to start utilizing the data within two weeks. This was crucial in continuing to serve their large-scale clients without interruption. Mediahub used automation to rapidly aggregate and analyze data from advertising platforms such as Google Campaign Manager and Facebook. The collected data was funneled into a data warehouse hosted on AWS. After the data was transformed, it was sent to various analytics and data visualization tools used across the agency, such as Power BI. This complete automation and having a single source of truth for data significantly reduced the time spent on data management.

Operational Impact

The implementation of Adverity led to a significant shift in Mediahub's operations. With 90% less time spent on data management, the team could dedicate more time to higher-value products and services, solving more meaningful problems for clients, and opening new avenues for profit. Clients also gained access to easy-to-use dashboards, allowing them to view the latest performance updates at any time, which strengthened overall relationships. The burden of complicated data processes disappeared, reducing stress and improving employee motivation and retention. The agency's Head of Data and Analytics summed up the transformation as 'The cure for all our data headaches turned out to be Adverity.'

Quantitative Benefit

90% reduction in manual data processes, cutting work from three days a week to just a few days a month.
Improved return on ad spend due to the ability to create more valuable services for clients.
Significant decrease in delays and pressure on the team due to faster reports, dashboard accessibility, and more reliable data streams.