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Adverity > 实例探究 > 自动化数据处理：Mediahub 如何克服逆境中的数据难题

Mediahub's Transformation: From Data Headaches to Automated Efficiency with Adverity

技术

应用基础设施与中间件 - 数据可视化
平台即服务 (PaaS) - 应用开发平台

适用行业

电网

适用功能

销售与市场营销

用例

租赁金融自动化
时间敏感网络

服务

数据科学服务
系统集成

挑战

Mediahub 团队在为全球客户创建数据报告和分析绩效方面面临挑战。他们的数据分散在各个广告平台上，因此很难手动跟上 API 的变化并导致延迟。

关于客户

Mediahub 是一家全球领先的媒体策划和购买机构，在 10 个国家/地区拥有 900 多名员工。他们为西联汇款、Netflix、Dropbox、Pinterest 和 Twitch 等客户提供服务。

解决方案

Mediahub 实施了自动化平台 Adverity，用于汇总和分析来自广告平台的数据。然后数据被转换并发送到各种分析和数据可视化工具。这简化了数据采集和管理流程。

运营影响

The implementation of Adverity led to a significant shift in Mediahub's operations. With 90% less time spent on data management, the team could dedicate more time to higher-value products and services, solving more meaningful problems for clients, and opening new avenues for profit. Clients also gained access to easy-to-use dashboards, allowing them to view the latest performance updates at any time, which strengthened overall relationships. The burden of complicated data processes disappeared, reducing stress and improving employee motivation and retention. The agency's Head of Data and Analytics summed up the transformation as 'The cure for all our data headaches turned out to be Adverity.'

数量效益

90% reduction in manual data processes, cutting work from three days a week to just a few days a month.
Improved return on ad spend due to the ability to create more valuable services for clients.
Significant decrease in delays and pressure on the team due to faster reports, dashboard accessibility, and more reliable data streams.

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