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META saves pizza chain US$500,000 through menu rationalisation
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Data-as-a-Service
Applicable Industries
- Food & Beverage
Applicable Functions
- Sales & Marketing
Services
- Data Science Services
The Challenge
META, a data consultancy created by Kinetic, aimed to build highly visual applications to sell data consultancy services and bring together disparate data sets for customers to gain competitive advantage. The company wanted to convert customers’ own data into actionable business insight. The challenge was to build innovative and highly visual applications to sell data consultancy services to third parties with a fast time to market. META needed a solution that bridged the gap between traditional business intelligence (BI) solutions and standalone office productivity applications. Previously, this was achieved at Kinetic using spreadsheet software, IBM Cognos, and manual processes. META needed a flexible, scalable, and agile BI solution to simplify multiple data sets and do the heavy lifting of aggregating data from multiple sources.
About The Customer
Kinetic, the world’s largest planner and buyer of out-of-home media, created META in 2010 as an international data consultancy. As part of WPP—one of the world’s largest media and communications services companies—META helps its clients realise the value of the data they generate through everyday business practices. META delivers services and products that convert a client’s own data into actionable business insight. The company is based in the United Kingdom and operates in the media industry. It serves various functions including executive, finance, operations, research & development, and sales.
The Solution
META deployed QlikView as a platform on which to develop applications to meet customer needs for enhanced consumer insight. The QlikView Business Discovery platform fitted the specification well. It’s created for the business user who wants to take control of internal data on a self-service basis. QlikView impressed META in terms of its performance, overall competitiveness, and fast time to market. With QlikView, new and graphical applications are easily built and adapted at the user level with the analysis and insights presented in near real time to support faster decision making. In addition to the powerful analytical capabilities of QlikView, META wanted to optimise the visualisation functionality to produce engaging, compelling, easy-to-use applications.
Operational Impact
Quantitative Benefit
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