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My Food Story: Promoting Eco-Friendly Food Production through IoT
Technology Category
- Sensors - Temperature Sensors
Applicable Industries
- Cement
- Food & Beverage
Use Cases
- Building Automation & Control
- Supply Chain Visibility
The Challenge
The world's food production system has been identified as a significant contributor to various ecological issues, including global warming. A significant challenge in this sector is the lack of transparency in food production processes. This opacity makes it difficult for consumers to make informed decisions about their food choices. Many consumers are interested in understanding the impact of their food choices on animal rights, the environment, and the local economy. However, the absence of a platform that provides this information in a comprehensive and accessible manner has been a significant barrier.
About The Customer
My Food Story's customers are both businesses in the food production sector and consumers interested in making informed food choices. The businesses use the platform to create virtual stores where they can share detailed information about their products and production processes. On the other hand, consumers use the app to locate these businesses and access the information provided. The app has been particularly successful in the South-East region of France, where it has onboarded its first batch of producers and consumers. The customers have provided valuable feedback, which has been used to improve the user experience.
The Solution
My Food Story, an innovative app, was developed to address this challenge. The app promotes transparency and traceability in the food production sector by helping consumers locate businesses that provide detailed information about their food production processes. Businesses can create virtual stores on the app, where they can share stories about their products, including pictures, videos, ingredients, and more. The app also assesses the business's impact on the world using five axes: environment, health, social, animal wellbeing, and transparency level. Some product stories can be accessed in-store via QR-code scanning. The app was built using Bubble, a no-code web editor, which allowed the team to focus on user experience and onboarding new staff quickly.
Operational Impact
Quantitative Benefit
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