Offset Solar's Revenue Boost: A Chatbot Success Story

• Cement
• Renewable Energy

• Sales & Marketing

• Chatbots
• Onsite Human Safety Management

Offset Solar, a leading home solar installation company in the United States, was facing a challenge in speeding up their sales cycle. Despite having a contact form on their homepage that booked new sales meetings, the company wanted to explore how Chat Marketing could enhance their lead generation process. The goal was to quickly qualify visitors and convert them into leads for sales. Upon analyzing their homepage experience, they identified two major obstacles: visitors either didn't know what they wanted or didn't know how to find it. The challenge was to overcome these obstacles and create a more efficient, customer-focused lead generation strategy.

Offset Solar is a home solar installation company founded in 2017. It has quickly become one of the leaders in its field across the United States. The company is committed to providing high-quality solar solutions to homeowners, helping them reduce their energy costs and environmental impact. Offset Solar is always looking for innovative ways to improve its services and customer experience, which led them to explore the potential of Chat Marketing to speed up their sales cycle and enhance their lead generation process.

Offset Solar, in collaboration with Alice Digital Design, decided to implement a ManyChat bot on their homepage to initiate conversations with site visitors and help book more meetings. The chatbot was designed to answer visitors' questions, qualify interested prospects, and discover more about their energy needs. A four-step process was designed inside Messenger to qualify leads. The first step involved asking visitors a question to initiate a conversation. The second step offered valuable content to build a closer relationship with the visitors. The third step involved collecting sensitive information like price, electricity company, phone number, and email at the end of the conversation to ensure only interested people were in their sales funnel. The final step was to close the deal in person, offering prospects the ability to schedule an appointment with a sales rep.

• The implementation of the ManyChat bot significantly improved Offset Solar's lead generation process. The chatbot not only helped in initiating conversations with site visitors but also in qualifying interested prospects and discovering more about their energy needs. This led to a more efficient, customer-focused lead generation strategy. The four-step process designed inside Messenger effectively qualified leads and ensured that only genuinely interested people were in the sales funnel. The chatbot also helped build a closer relationship with the visitors by offering valuable content. Despite the automation, the importance of human interaction was recognized, with the final step of the process involving a personal interaction with a sales rep to close the deal.

• Generated over $1.2 million in sales within six months

• Significantly higher open rates and click-through rates with the use of question-based chatbot openings

• Successfully qualified and funneled website leads through ManyChat