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Offset Solar's Revenue Boost: A Chatbot Success Story
适用行业
- 水泥
- 可再生能源
适用功能
- 销售与市场营销
用例
- 对话机器人
- 现场人员安全管理
挑战
Offset Solar 希望测试聊天营销如何帮助加快销售周期并创建潜在客户生成流程,以快速确定访客资格并将其转化为销售线索。
关于客户
Offset Solar 是美国家庭太阳能安装领域的领导者。他们看到通过主页上的联系表预订了新的销售会议,但希望改进他们的潜在客户开发流程。
解决方案
Offset Solar 决定使用 ManyChat 机器人与网站访问者展开对话并帮助预订更多会议。他们在 Messenger 中设计了一个四步流程来帮助确定潜在客户的资格,包括向访问者提出问题、提供有价值的内容、最后收集敏感信息以及亲自完成交易。
运营影响
数量效益
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