Download PDF
Domo > Case Studies > OGIO International, Inc. Case Study
Domo Logo

OGIO International, Inc. Case Study

Technology Category
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Retail
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Real-Time Location System (RTLS)
Services
  • Data Science Services
The Challenge
OGIO International, Inc., a company that designs and manufactures bags, backpacks, and travel luggage, was struggling to leverage its sales analytics to capitalize on sales trends. The company was dealing with multiple sets of reporting tools, which made data management a complex task. Additionally, there was no system in place to share data in real-time, which hindered the company's ability to make timely decisions based on current data. Furthermore, the company lacked a user-friendly, drillable format for sharing years of data, making it difficult for different departments to access and utilize the data effectively.
About The Customer
OGIO International, Inc. is a company based in Bluffdale, UT, that designs and manufactures a variety of products including bags, backpacks, and travel luggage, as well as umbrellas, caps, and socks. The company markets its products through a network of distributors as well as its online stores in the United States and internationally. OGIO has been in operation for many years and has accumulated a significant amount of data over this period. However, the company was facing challenges in leveraging this data, particularly its sales analytics, to capitalize on sales trends.
The Solution
OGIO implemented Domo, a data analytics tool, to overcome its challenges. Domo allowed OGIO to consolidate its multiple sets of reporting tools into one platform, simplifying data management. The tool also enabled real-time data sharing, allowing different departments to access and utilize the data as needed. Furthermore, Domo provided a user-friendly, drillable format for sharing years of data, making it easier for users to navigate and understand the data. With Domo, OGIO was able to increase productivity, ensure data reliability, and improve operational efficiency. The tool also received positive feedback from the company's business users, including a sales VP and a salesperson who were initially reluctant to use the tool.
Operational Impact
  • Increased productivity: The implementation of Domo significantly reduced the time spent on generating information, from most of the morning to just 20 minutes.
  • Reliable data: Domo allowed for quick reconciliation of sales data with the ledger, ensuring the accuracy of the data used.
  • Operational efficiency: Domo provided various departments with the information they needed to be successful in their jobs. For example, it helped the warehouse determine how much inventory they needed to bring in from the offsite warehouse based on demand for the next two weeks.
Quantitative Benefit
  • Time spent on generating information reduced from several hours to just 20 minutes daily.

Related Case Studies.

Contact us

Let's talk!

* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that IoT ONE may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from IoT ONE.
Submit

Thank you for your message!
We will contact you soon.