Okaïdi Turns to Manhattan Solutions to Develop Distribution Model for Worldwide Use

• Functional Applications - Warehouse Management Systems (WMS)
• Application Infrastructure & Middleware - Data Exchange & Integration
• Functional Applications - Enterprise Resource Planning Systems (ERP)

• Retail
• Apparel

• Warehouse & Inventory Management
• Logistics & Transportation

• Inventory Management
• Supply Chain Visibility
• Process Control & Optimization
• Warehouse Automation

• System Integration
• Software Design & Engineering Services

To accelerate its growth across many new and emerging international markets, Okaïdi realized it had to eliminate many of the operational constraints within its supply chain and re-engineer its warehousing and distribution processes. As Jean-Luc Soufflet, managing director at Okaïdi confirms: “Managing strong growth is a complex challenge for any company, particularly in an international development context. We consider a robust supply chain infrastructure a key component of our expansion strategy and so the creation of an optimized model in one region, that can be replicated anywhere in the world, was regarded as a crucial aspect of our growth plan.”

Established in 1996 and officially launched as a brand in September 2000, Okaïdi has become a leading player in the children’s (0-14 years of age) apparel retail market. Today, Okaïdi owns more than 560 retail outlets in 55 countries throughout Europe, the Middle East, and Pacific regions. The company has grown significantly over the years and aims to continue its expansion into new and emerging international markets. To support this growth, Okaïdi needed to address operational constraints within its supply chain and re-engineer its warehousing and distribution processes to create a scalable and efficient model that could be replicated globally.

After a thorough review of the supply chain execution market, Okaïdi selected Manhattan Associates’ Warehouse Management to run on IBM’s server technology, and work in conjunction with radio frequency equipment from Motorola. In addition, Okaïdi selected Manhattan’s Extended Enterprise Management solution to run on Microsoft’s Biztalk server. Together these solutions would help Okaïdi build its optimized supply chain model. Two factors that played a crucial role in the selection of these solutions were Okaïdi’s belief in Manhattan Associates’ ability to address supply chain execution and optimization from source to consumption and, critically, the solutions’ ability to scale in parallel with Okaïdi’s business growth. By implementing Manhattan’s Warehouse Management solution at both of its Roubaix warehouses, Okaïdi vastly improved the efficiency and reliability of its supply chain processes. Furthermore, the optimization, receiving, storage, packing, and shipping functionalities of the Warehouse Management solution enabled Okaïdi to achieve complete control and visibility over its inventory and internal processes. Manhattan’s Extended Enterprise Management solution facilitates the exchange of real-time information between trading partners via the Internet, providing Okaïdi with transparency in the movement of inventory across its supply chain. Through the deployment of Manhattan’s Extended Enterprise Management solution, Okaïdi extended its execution functionalities upstream, to both manufacturing suppliers and logistics services providers, in order to control inventory flows, sourcing, and tracking.

• By implementing Manhattan’s Warehouse Management solution at both of its Roubaix warehouses, Okaïdi vastly improved the efficiency and reliability of its supply chain processes.
• The optimization, receiving, storage, packing, and shipping functionalities of the Warehouse Management solution enabled Okaïdi to achieve complete control and visibility over its inventory and internal processes.
• Manhattan’s Extended Enterprise Management solution facilitates the exchange of real-time information between trading partners via the Internet, providing Okaïdi with transparency in the movement of inventory across its supply chain.

• Within three months of going live, Okaïdi achieved a 10% productivity gain at its two Roubaix distribution facilities.