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QlikView hyperspeed at Globus hypermarket chain
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Procurement
Use Cases
- Supply Chain Visibility
- Inventory Management
Services
- Data Science Services
- Training
The Challenge
Globus, a retail chain of supermarkets, was facing challenges in reducing time to value, consolidating data from multiple unstructured sources, and gaining better insight into ongoing campaigns and promotions to increase the efficiency and profitability of operations. The management information system used by Globus was provided by an external company and was based on static Excel reports published in a web environment. The online reporting system could only use a limited number of dimensions and as a result many decisive processes were based on not completely identical outputs, while some reports were not available at all and many were created by manually copying from various systems into Excel tables.
About The Customer
Globus is a retail chain of supermarkets established in 1828 as a small general store in a German city of St. Wendel. It is one of just a few family companies. The first supermarket with the Globus brand was opened in 1966 and today there are more than forty Globus hypermarkets in Germany, the Czech Republic and Russia. Although it is still a family business, it needs more than self-taught methods of running a company. Innovative managerial solutions are crucial to its efficiency. The company is currently managed by Thomas Bruch, a fifth-generation descendent of the company’s founders. In the Czech Republic, there are currently 15 Globus hypermarkets and more are being planned.
The Solution
Globus CR is using QlikView in various departments in the whole company. The time needed for analysing individual sales as well as time needed to answer the queries were reduced from hours to minutes. In 2008, employees of Globus CR attended a presentation of the QlikView Business Intelligence (BI) Solution based on a patented in-memory analysis technology. They were captivated by the possibility of integrating data from various environments used within Globus and by rapid responses to any submitted queries. Therefore, they decided to take part in “Seeing is Believing” program offered by KOMIX, QlikTech’s partner (the provider of QlikView tool), to create a prototype application. The objective of this program was to verify declared by QlikView properties of an “Evaluation of Special Sales” application from data stored in Oracle and MS SQL databases and Excel files.
Operational Impact
Quantitative Benefit
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