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Octane AI > Case Studies > Recovering Abandoned Carts with Octane AI: A Case Study on VerClare Boutique

Recovering Abandoned Carts with Octane AI: A Case Study on VerClare Boutique

Technology Category

Wearables - Smart Clothing

Applicable Industries

Apparel
Retail

Use Cases

Retail Store Automation

The Challenge

VerClare Boutique, a family-owned clothing brand based in Bloomington, Illinois, was facing a challenge in their online Shopify store. Their core customers, busy mid-west moms, were often abandoning their shopping carts due to their active lifestyles. The boutique needed a solution that could automatically follow up with these customers and remind them to complete their orders. The challenge was not only to recover the abandoned carts but also to do so in a way that was convenient and non-intrusive for their customers. The boutique was looking for a solution that could seamlessly integrate with their Shopify store and Facebook Page, and effectively increase their revenue.

About The Customer

VerClare Boutique is a family-owned clothing brand located about 20 minutes outside of Bloomington, Illinois. The boutique is run by a husband and wife team who work every day to grow their midwest clothing brand. Their core customers are busy mid-west moms who often have active lifestyles. These customers shop at the boutique's online Shopify store and follow the brand on their Facebook Page. The boutique's goal is to connect with more customers and grow their brand while providing high-quality clothing options for their customers.

The Solution

The boutique decided to implement Octane AI, a Facebook Messenger bot, to their Shopify store and Facebook Page. This bot was designed to automatically follow up with customers who had not completed their orders. The bot would send reminders to the customers, prompting them to return to their carts and complete their purchases. This solution was ideal for VerClare Boutique's busy customers as it allowed them to receive reminders at their convenience, without having to actively check their carts. The implementation of Octane AI was not only expected to recover abandoned carts but also to increase the boutique's overall revenue.

Operational Impact

The implementation of Octane AI has significantly improved the operations of VerClare Boutique. The bot has been successful in following up with customers and reminding them to complete their orders, leading to a decrease in the number of abandoned carts. This has not only increased the boutique's revenue but also improved their customer engagement. Customers are now more likely to complete their purchases, leading to higher customer satisfaction. The bot has also freed up time for the boutique's team, allowing them to focus on other aspects of growing their brand.

Quantitative Benefit

Increased revenue by 14.3% after implementing Octane AI

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