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Revolutionizing Hotel Experience: Blue Pin's IoT Solution for Faster Check-in and Check-out
Technology Category
- Networks & Connectivity - NFC
Applicable Industries
- Retail
Use Cases
- Retail Store Automation
- Time Sensitive Networking
Services
- System Integration
The Challenge
Hotels strive to provide a memorable stay for their guests, but the check-in process can often be a tedious task. The traditional method of checking in, which involves interacting with front desk staff, can take up to ten minutes. This not only wastes the guests' time but also puts a strain on the hotel's staffing resources. Furthermore, communication between the hotel and guests was primarily through voice calls or emails, which proved to be ineffective. Hong Kong-based software and robotics company, Blue Pin, identified these challenges and aimed to streamline the check-in process and improve communication channels.
About The Customer
Blue Pin's primary customer in this case study is a well-known five-star hotel in Hong Kong. The hotel, which has 700 guest rooms, was facing challenges with the traditional check-in process and ineffective communication channels. With the implementation of Blue Pin's solution, the hotel reported that 40% of their guests use the self-service platform to check in and out. The hotel sends at least 200 WhatsApp messages to guests for check-in and check-out alone, adding up to an estimated 6,000 WhatsApp messages per month. Blue Pin's solution is also deployed in Australia and is being implemented in a hotel in Singapore.
The Solution
Blue Pin developed a self-service solution that significantly reduces the check-in time. With this solution, guests can pre-register and pay for their accommodations before arriving at the hotel. Upon arrival, they present a check-in QR code to a robot in the lobby, which verifies their documents and provides them with their room key. This process takes only five minutes, cutting the traditional check-in time by half. In addition to this, Blue Pin introduced a new communication channel - WhatsApp. Using Twilio’s WhatsApp API, the hotel can send targeted messages to their guests based on their behavior, preferences, and previous purchases. This includes upsells and cross-sells of hotel services, promotions, discounts, and special offers. Blue Pin is also developing a feature that allows guests to request in-room services via WhatsApp.
Operational Impact
Quantitative Benefit
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