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Bubble Group > Case Studies > Revolutionizing Online Dating: A Case Study on Really Really Want App

Revolutionizing Online Dating: A Case Study on Really Really Want App

Technology Category

Application Infrastructure & Middleware - Database Management & Storage
Infrastructure as a Service (IaaS) - Cloud Databases

Applicable Industries

Buildings
Telecommunications

Applicable Functions

Product Research & Development

Use Cases

Track & Trace of Assets

Services

System Integration

The Challenge

Gilles Lai, the creator of the dating app Really Really Want (RRW), faced significant challenges in the initial stages of his project. His original idea was to create a native mobile app that would filter dating matches based on personal interests. However, he encountered difficulties with its distribution. He then opted to create a Progressive Web Application (PWA) through a code-based agency, but this process proved frustrating. The agency he hired left him on his own, unsatisfied with the profitability of his app and continually asking for more money. Gilles needed a solution that would allow him to be more hands-on with his project, without the need for extensive coding knowledge or reliance on an external agency.

About The Customer

The Really Really Want (RRW) app is a unique dating platform headquartered in Paris. It distinguishes itself from other dating apps with a simple filtering system based on the expectations of its users before going on a date. The app allows users to communicate their relationship goals, whether they wish to hook up, develop a friendship, or have a long-term romantic relationship. This feature is particularly valuable for regular daters who want to know the expectations of potential matches right from the start. The app was named after the lyrics of the song 'Wannabe' by the Spice Girls, reflecting its mission to help users find what they 'really really want'.

The Solution

Gilles found his solution in Bubble, a no-code tool, and the French no-code agency Cube. With Bubble, Gilles was able to take a more hands-on approach to his project. He learned how to use the tool while working with Cube, and eventually took the lead on his project. As his vision for the app evolved, he realized that filtering matches according to intent had more business potential than doing so based on tastes and preferences. This led to the creation of the current version of RRW. The app uses six filters expressing expectations: Something casual, Get a drink, Friendship, Long-term relationship, Open relationship, and Hookup. Users select up to two of these filters for each user they 'Like'. If both users share at least one filter, they are matched. The filters are not public knowledge, and users can only chat if they have one coinciding filter. These filters were built using Bubble’s option set feature.

Operational Impact

The use of Bubble’s no-code tools has allowed Gilles to create an innovative dating app that stands out in a crowded market. The app's unique filtering system based on user expectations has been well-received, as evidenced by the rapid user growth following its launch. The no-code approach has also given Gilles the flexibility to evolve his vision for the app and respond to user needs. For instance, he was able to create a 'Super Like' feature that notifies the recipient of the sender’s interest, and a back office to track relevant analytics. Looking ahead, Gilles plans to add more features, such as a recruit-a-friend program, an email notifications system, and a rewind button. The success of RRW demonstrates the potential of no-code tools in web app creation.

Quantitative Benefit

RRW gained roughly 1,200 users within a week of its launch in July 2021.
During the same period, around 500 messages were sent between users.
The app has several different types of users, including new users, monthly active users, premium users, and referring users.