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Scaling Boldify's Online Business with Skubana
Technology Category
- Functional Applications - Inventory Management Systems
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions
- Procurement
- Sales & Marketing
Use Cases
- Picking, Sorting & Positioning
- Visual Quality Detection
Services
- System Integration
- Testing & Certification
The Challenge
Boldify, a beauty and personal care brand, was facing challenges in scaling their online business. They were looking for a robust inventory and order solution that could seamlessly integrate with their existing Amazon and Shopify channels, and also accommodate future expansion into wholesale channels like Target. The co-founder, Mike Viskovich, had tried other platforms but was left unsatisfied due to their lack of quality customer support. He needed a platform that could not only integrate Amazon and Shopify quickly and easily but also provide quality customer support. Boldify's operations involved core products made in the US and boxes made in China, which were sent to FBA. This setup seemed to confuse other support teams, adding to the challenges faced by the company.
About The Customer
Boldify is a beauty and personal care brand with a team of 1-25 people. The company specializes in products that combat hair loss, a common issue faced by many individuals. Boldify was looking to scale their online business and prepare for the challenges of expansion. They needed a platform that could seamlessly integrate with their existing Amazon and Shopify channels and also accommodate future expansion into wholesale channels like Target. The company's operations involve core products made in the US and boxes made in China, which are sent to FBA. Boldify's co-founder, Mike Viskovich, and Operations Manager, Luciana Fistarol, were instrumental in the search for a suitable platform and the subsequent integration of Skubana into their operations.
The Solution
Boldify found their solution in Skubana, a platform that not only integrated well with their existing channels but also provided quality customer support. Skubana's team was able to understand and answer Boldify's inventory-related questions, a stark contrast to the experiences Viskovich had with other platforms. The structure and layout of Skubana were exactly what Boldify was looking for. The platform's Orderbots and prebuilt integrations, like Amazon, worked seamlessly. The most valuable feature of Skubana for Boldify was its open API. Luciana Fistarol, the Operations Manager of Boldify, appreciated the platform's flexibility. Skubana's open API allowed Boldify to interpret data from Shopify, Amazon, and three different 3PLs, and quickly change order rules. This feature enabled Boldify to adapt to increasing complexity and the need to shift tactics rapidly as the business grew.
Operational Impact
Quantitative Benefit
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