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Scaling Tiny Away's Unique Accommodation Business with IoT: A 400% Growth Story
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Cities & Municipalities
Use Cases
- Smart City Operations
- Time Sensitive Networking
The Challenge
Tiny Away, a unique accommodation business founded by three Singapore-based entrepreneurs, faced significant operational challenges as they expanded their collection of tiny homes across Australia. The company, which partners with Australian farmers and landowners to erect luxury tiny homes on underutilized land, saw rapid growth from five to twenty houses in 2018. This expansion led to an increase in incoming messages from potential guests, which became time-consuming to manage manually. Additionally, publishing new properties on various Online Travel Agencies (OTAs) became a daunting task, with the team often losing track due to the sheer volume of listings.
About The Customer
Tiny Away is a unique accommodation business founded by three Singapore-based entrepreneurs - Jeff Yeo, Dave Ng, and Adrian Chia. The company was born out of the founders' mutual love for the great Australian outback and their desire to share this passion with career-driven urbanites. Tiny Away partners with Australian farmers and landowners to erect luxury tiny homes on their underutilized land, providing these owners with an additional income stream through a generous profit-sharing model. The company now boasts 100 stunning tiny homes spread across New South Wales, Victoria, and South Australia, offering a unique fusion of luxury and nature that continues to attract city dwellers even amidst a global pandemic.
The Solution
To streamline their operations and support their ambitious growth goals, Tiny Away started using Guesty, a property management platform, in late 2018. The platform's positive reviews and ongoing communications reassured the Tiny Away team about their decision. Guesty allowed Tiny Away to distribute their listings across different OTAs seamlessly, particularly on Airbnb, where they were most active. This had an immediate impact on business efficiency. Guesty's Unified Inbox became a single platform for communicating with guests from various booking platforms, significantly improving their workflow. Additionally, Tiny Away utilized Guesty's Advanced Analytics feature to gain an overview of their business revenue and statistics, aiding in management decisions.
Operational Impact
Quantitative Benefit
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