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Skullcandy launches new eCommerce site using New Relic
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Cloud Planning, Design & Implementation Services
- Software Design & Engineering Services
The Challenge
Skullcandy, a leading audio brand, launched its eCommerce site in 2008. The site was built on the Magento eCommerce platform with PHP and Linux. The rapid growth of online sales put pressure on the interactive team to keep up with the increasing demands. The team's goal was to ensure that their online customers have a quick and easy purchase transaction every time they visit the site. However, the site was experiencing growing pains with a number of performance issues. Unplanned outages were on the rise, usually occurring more than once a week and often for significant duration. These outages equated to lost revenue, and potentially, even to lost customers. The team was still learning about performance issues and problems from their customers. Without any proactive real-time performance monitoring and management tools, they simply were not able to see what was going on in real time.
About The Customer
Skullcandy is one of the world’s most distinct audio brands that brought color, character, and performance to an otherwise monochromatic space. The company revolutionized the audio arena by introducing headphones, earbuds, and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. Skullcandy was founded in 2003 by Rick Alden, an action sports enthusiast, who was inspired to develop a better listening device and experience for fellow action sports devotees. All of the company’s headphones feature their distinctive Supreme Sound™ and leading-edge design. Their products are sold in the United States and in more than 70 other countries around the world. The company pioneered the distribution of headphones in specialty retailers focused on action sports and the youth lifestyle. They have since expanded distribution to select consumer electronics, mass, sporting goods, and mobile phone retailers. In 2008 the company initiated another sales channel – their eCommerce site – providing yet another fast-growing successful sales channel.
The Solution
Andrew Spencer, a member of Skullcandy’s interactive team, started looking for a better performance monitoring and management solution. A recommendation from a colleague who had used New Relic with Magento led Andrew to try the SaaS offering. The Skullcandy team was delighted with the ease of New Relic’s implementation and how fast they had actionable data and information. New Relic was added to their provisioning, and all their servers got New Relic automatically with no additional configuration required. With New Relic, the team had immediate insight into the application, how it was performing, and where issues were. They were able to discover, identify, fix, release, and monitor issues quickly, ensuring a successful launch of the new site. The company runs New Relic in both their production environment and their QA development environment.
Operational Impact
Quantitative Benefit
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