Smartphone Scanning Revolutionizes Retail Operations at Colruyt
- Platform as a Service (PaaS) - Application Development Platforms
- Sensors - Barcode Readers
- Consumer Goods
- Product Research & Development
- Inventory Management
- Retail Store Automation
- System Integration
Colruyt Group, Belgium's largest retail conglomerate, was on a mission to optimize its retail operations and enhance customer experiences. As part of its digital transformation program, the company aimed to streamline store processes, improve co-worker and customer communications, and drive innovation. The group decided to replace shared dedicated scanning devices with personal consumer devices that would be easy for store staff to operate and always stay connected. They sought a solution that offered superior software-based barcode scanning, shared their vision for a platform to support future innovation, and was easy to integrate with its suite of apps, supported diverse frameworks and mobile architectures.
About The Customer
Colruyt Group is a family-owned retail corporation that manages Belgium’s largest supermarket and several retail subsidiaries. The group is an industry innovator in retail technology adoption and is investing 17 million euros in its digital transformation program. The company is on a mission to improve operational efficiencies that underpin outstanding customer experiences. As part of this drive, Colruyt wanted to invest in its digital future by creating ‘informed and connected store associates,’ and evolve to a future-ready technology platform.
Colruyt partnered with Samsung and Scandit to replace expensive dedicated scanners with a 'digital store assistant' smartphone app. The company provided employees with a company-owned business only (COBO) Galaxy XCover 4S smartphone, powered by Scandit’s barcode scanning solution. The Scandit-powered smartphones were found to be fast, cost-effective, and easy to integrate into their suite of apps, offering high-performance scanning of 1D and 2D (QR codes) barcodes. The transformation began in a phased manner, starting with Colruyt Lowest Prices stores, their largest and renowned supermarket chain. The Scandit solution surpassed competitors on various parameters including multiple store tasks, future-ready innovation platform, high-performance, and ubiquity.
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