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Spar's Global Retail Analysis Revolution with Designer Cloud
Applicable Industries
- Cement
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Retail Store Automation
- Theft Detection
Services
- Cloud Planning, Design & Implementation Services
The Challenge
Spar International, a global retail giant, faced a significant challenge in building a comprehensive report of its 13,000 stores spread across 48 countries. The complexity arose from the unique product naming conventions, supplier and brand relationships, and currency differences in each country. Additionally, Spar wanted to leverage Nielsen data for competitive analysis, which had its own product categorization that needed to be standardized to fit Spar's reporting. The task of finding a common denominator in all this diverse data, standardizing it, and joining it for reporting was a daunting task.
About The Customer
SPAR International is a global retail organization that operates in partnership with independent retailers. It works collaboratively to share global scale and expertise to enhance the competitiveness of its retail partners worldwide and build the SPAR brand internationally. With a presence in 48 countries and over 13,000 stores, Spar is a significant player in the retail industry. The company's operations are diverse, with each country having its own unique product naming conventions, supplier and brand relationships, and currency.
The Solution
Spar addressed this challenge by building a data workflow that combined Amazon S3 buckets and Designer Cloud. This combination was used to store data and then cleanse, standardize, and join it for reporting in PowerBI. With Designer Cloud, Spar was able to quickly standardize unpredictable retailer data and build a high-level global report that was previously unachievable. Furthermore, Spar leveraged Nielsen data to benchmark store and category performance. The success of this data aggregation project has not only allowed Spar to better understand its global retailers and competitors but has also encouraged the team to ask new, more complex questions that are now possible to answer with this advanced level of reporting.
Operational Impact
Quantitative Benefit
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