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AppFolio > Case Studies > Streamlining Property Management with AppFolio's AI Leasing Assistant
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Streamlining Property Management with AppFolio's AI Leasing Assistant

Applicable Industries
  • Buildings
Applicable Functions
  • Facility Management
Use Cases
  • Inventory Management
  • Leasing Finance Automation
The Challenge
Bear Property Management, a company managing over 1,800 units of single-family, multifamily residential, commercial, and community associations, was facing a significant challenge in managing the influx of leads they received daily. The leasing agents were working longer hours, especially during the leasing season, and were overwhelmed with administrative tasks. The company was struggling to respond promptly to the leads, which was affecting their customer service and overall efficiency. The previous solution they were using, Jenark, was not able to effectively streamline these tasks and alleviate the workload of the leasing agents.
About The Customer
Bear Property Management, established in 1989, is a property management company based in Kenosha, WI. They manage over 1,800 units, including single-family and multifamily residential properties, commercial properties, and community associations. The company was previously using Jenark as their property management solution. However, they were facing challenges in managing the high volume of daily leads and the administrative workload of their leasing agents. This led them to seek a more efficient solution, which they found in AppFolio's AI Leasing Assistant, Lisa.
The Solution
In 2019, Bear Property Management adopted AppFolio's AI Leasing Assistant, Lisa, to address their challenges. This AI-powered solution transformed their customer service experience by automating routine tasks, thus freeing up time for their team to focus on customers. Lisa enabled the leasing agents to spend more time in the field and meet prospects instead of being tied to their desks doing administrative tasks. The AI assistant also streamlined the leasing process, making it more efficient and enjoyable for their customers. The use of AppFolio's solution led to a significant increase in leads, showings, and applications, nearly doubling their previous numbers.
Operational Impact
  • The adoption of AppFolio's AI Leasing Assistant, Lisa, has brought about significant operational improvements for Bear Property Management. The automation of routine tasks has freed up the leasing agents' time, allowing them to focus more on meeting prospects and less on administrative tasks. This has not only improved the efficiency of the leasing process but also enhanced the customer service experience. The seamless leasing process provided by AppFolio has been well-received by their customers. Furthermore, the company has seen a substantial increase in leads, showings, and applications, indicating a higher level of customer engagement and interest.
Quantitative Benefit
  • A nearly 2% boost in occupancy within the first few months of using AppFolio's AI Leasing Assistant, Lisa
  • 400+ showings were scheduled with Lisa
  • 800+ online leases were signed

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