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CenturyLink > Case Studies > Sysomos Uses Hybrid IT to Grow Social Intelligence Service

Sysomos Uses Hybrid IT to Grow Social Intelligence Service

Technology Category

Analytics & Modeling - Big Data Analytics
Analytics & Modeling - Predictive Analytics
Analytics & Modeling - Real Time Analytics

Applicable Industries

Software
Telecommunications

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Predictive Quality Analytics
Real-Time Location System (RTLS)

Services

Cloud Planning, Design & Implementation Services
Data Science Services

The Challenge

Sysomos, a Canadian company offering social intelligence solutions, faced the challenge of managing a fast-growing business with shifting compute needs based on customer demand. The company's real-time insights and advanced sentiment analysis tools required constant uptime to monitor social media activity related to their clients' brands. However, the company experienced service outages with their initial colocation vendor, disrupting their business and causing a delay in returning to real-time monitoring. Furthermore, as Sysomos grew and attracted more Fortune 500 customers, the company needed an on-demand capability that could scale up or down as needed.

About The Customer

Sysomos is a growing Canadian company that provides social intelligence solutions to enterprises. Their services enable businesses to listen, monitor, analyze, and report on social media activity related to their brands. Sysomos' algorithms, tools, and data-mining capabilities deliver the ability to monitor any and all relevant conversations across social networks such as Twitter, YouTube, Tumblr, Instagram, and Facebook. This is critical for brands in today's fast-moving and unforgiving era of social media chatter, where organizations need to constantly stay on top of what's being said about them and how to respond to it. Sysomos offers real-time insights and advanced sentiment analysis, and its tools gauge the results that a particular marketing campaign is producing during and after the campaign.

The Solution

Sysomos established a growing relationship with CenturyLink, starting with CenturyLink Colocation to house Sysomos's owned infrastructure. As Sysomos grew its customer base and garnered attention in the marketing community, it needed more capacity at a moment's notice. The company quickly expanded from colocation into CenturyLink Cloud to deal with on-demand infrastructure needs. As network demand increased around key events that drive social media spikes, CenturyLink established a redundant environment in two data centers to help Sysomos manage network traffic and load balancing.

Operational Impact

Sysomos has grown revenue and customers without any service outages.
Through the cloud, the company now accesses more than six times the amount of compute horsepower found in their colocation arrangement.
CenturyLink has also offered a trusted advisor relationship as Sysomos has experienced explosive growth.

Quantitative Benefit