Sysomos Uses Hybrid IT to Grow Social Intelligence Service

技术

分析与建模 - 实时分析
分析与建模 - 大数据分析

适用行业

电信
Software

适用功能

销售与市场营销
商业运营

用例

实时定位系统 (RTLS)
质量预测分析

服务

云规划/设计/实施服务
数据科学服务

挑战

Sysomos, a Canadian company offering social intelligence solutions, faced the challenge of managing a fast-growing business with shifting compute needs based on customer demand. The company's real-time insights and advanced sentiment analysis tools required constant uptime to monitor social media activity related to their clients' brands. However, the company experienced service outages with their initial colocation vendor, disrupting their business and causing a delay in returning to real-time monitoring. Furthermore, as Sysomos grew and attracted more Fortune 500 customers, the company needed an on-demand capability that could scale up or down as needed.

关于客户

Sysomos is a growing Canadian company that provides social intelligence solutions to enterprises. Their services enable businesses to listen, monitor, analyze, and report on social media activity related to their brands. Sysomos' algorithms, tools, and data-mining capabilities deliver the ability to monitor any and all relevant conversations across social networks such as Twitter, YouTube, Tumblr, Instagram, and Facebook. This is critical for brands in today's fast-moving and unforgiving era of social media chatter, where organizations need to constantly stay on top of what's being said about them and how to respond to it. Sysomos offers real-time insights and advanced sentiment analysis, and its tools gauge the results that a particular marketing campaign is producing during and after the campaign.

解决方案

Sysomos established a growing relationship with CenturyLink, starting with CenturyLink Colocation to house Sysomos's owned infrastructure. As Sysomos grew its customer base and garnered attention in the marketing community, it needed more capacity at a moment's notice. The company quickly expanded from colocation into CenturyLink Cloud to deal with on-demand infrastructure needs. As network demand increased around key events that drive social media spikes, CenturyLink established a redundant environment in two data centers to help Sysomos manage network traffic and load balancing.

运营影响

Sysomos has grown revenue and customers without any service outages.
Through the cloud, the company now accesses more than six times the amount of compute horsepower found in their colocation arrangement.
CenturyLink has also offered a trusted advisor relationship as Sysomos has experienced explosive growth.

数量效益