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Trekkers Unite With Creation Entertainment and Sage 100 ERP
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- System Integration
- Software Design & Engineering Services
The Challenge
Creation Entertainment, a memorabilia retailer and event promoter, was facing a challenge with its online sales and fulfillment process. The company's e-commerce system was poorly designed, leading to sluggish online sales and lengthy fulfillment times. The system was a mishmash of HTML screens that brought in email orders, which were then manually entered into a low-level bookkeeping package. This process was time-consuming and inefficient, taking up to three weeks just to input orders and as long as 16 weeks to fulfill orders when new products were introduced.
About The Customer
Creation Entertainment is a memorabilia retailer and event promoter based in Glendale, California. The company has been a source of high-quality entertainment and collectibles for fans of Star Trek, Buffy the Vampire Slayer, Xena, and other science-fiction heroes for over 30 years. Creation Entertainment also organizes conventions around the world. The company is expanding its customer base of 22,000 with new genres like Muppet Fest, Soap City Live, Bruce Lee, and THE FITEXPO. In addition to holding events, the company also sells logo clothing, cups, photos, calendars, jewelry, posters, scripts, and memorabilia, and it hosts numerous fan clubs.
The Solution
To address the challenge, Creation Entertainment upgraded to Sage 100 Premium ERP. This fully integrated business management and e-commerce solution automated the order process, significantly reducing fulfillment time. Orders now flow automatically from e-Business Manager on the company's website into the Sage 100 ERP Sales Order module and are then billed through Sage 100 ERP Credit Card Processing. The system also allows the company to run monthly promotions that are highly targeted and therefore highly successful. All convention business, which brings in half the company’s revenue, is tracked through the Sage 100 ERP Job Cost module. This module integrates with the Accounts Payable module and tracks every associated cost, providing detailed profitability insights.
Operational Impact
Quantitative Benefit
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