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Google Cloud Platform > Case Studies > Trumaker Finds a Perfect Fit in Looker
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Trumaker Finds a Perfect Fit in Looker

Technology Category
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
  • Retail
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Supply Chain Visibility
Services
  • Data Science Services
The Challenge
Trumaker, a men’s clothing brand, was facing data chaos due to its distributed model where stylists throughout the nation provide custom wardrobe advice and services. The company was accumulating a lot of data from multiple departments, including heavy operations and overseas manufacturing facilities. This created numerous bottlenecks as data analysts struggled to keep up with the demands of a rapidly growing, complex e-commerce service operation. They needed a solution that could track as much data as possible without creating burdens on the report system.
About The Customer
Trumaker is a men’s clothing brand that operates on a distributed model. The company employs stylists throughout the nation to provide custom wardrobe advice and services to style-minded men. Trumaker aims to offer a new alternative to the way men approach fashion, combining the benefits of local, personalized service with the ease of online ordering. The company is as much a function company as a fashion company, according to its founder, Mark Lovas. Trumaker is designed to cater to the needs of a changing world, offering ruggedly-refined and classic styles made to men’s exact measurements.
The Solution
To manage their data chaos, Trumaker turned to Looker. By adding Looker to their existing database, they were able to centralize their data and grant access to everyone in the company. This solution allowed them to easily track critical metrics such as shipping speed, accuracy, and customer satisfaction. They customized Looker to quickly identify and correct any problem points as they arose. The sales organization, which thrives on its ranking, benefited from a dedicated Looker “ranked table” that reduced workload and added real value to their data.
Operational Impact
  • Looker helped Trumaker centralize their data and grant access to everyone in the company.
  • The solution allowed them to easily track critical metrics such as shipping speed, accuracy, and customer satisfaction.
  • They were able to customize Looker to quickly identify and correct any problem points as they arose.

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