Download PDF
Unlocking Consumer Insights at Scale with Cloud Native Spatial Analytics
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
- Analytics & Modeling - Big Data Analytics
Applicable Industries
- Retail
- Finance & Insurance
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Maintenance
- Supply Chain Visibility
Services
- Data Science Services
- Cloud Planning, Design & Implementation Services
The Challenge
Faraday, a marketer's choice for consumer prediction infrastructure, faced several challenges in predicting the future of an ever-evolving industry. The task required a holistic approach to gathering, visualizing, and segmenting data from a variety of sources. The task became increasingly difficult if the objective was to make these predictions with minimum or no requirements for user technical expertise. Faraday needed a way to visualize vast amounts of data to bring customer personas, segments, and predictions to life and drive faster business decisions. Another challenge was ensuring that these large volumes of data or the level of sophistication of each analytical use case did not impact the speed of the end-user experience. Faraday ingests data from 200 integrations into BigQuery. Therefore, in order to take its predictive analysis solution to the next level, Faraday needed a BigQuery- native Location Intelligence platform capable of seamlessly analyzing and visualizing the vast amounts of consumer household data stored there.
About The Customer
Faraday is a leading provider of consumer prediction infrastructure that combines the right data with the right data science to deliver amazing digital experiences and highly effective 1-to-1 marketing experiences with responsible, no-code AI. Faraday enables innovative direct-to-consumer brands like Therabody, Burrow, Boll & Branch to identify predictive behaviors and strengthen consumer connections with every engagement. Faraday's solution is used by brands to respond to rapid consumer shifts happening in their target market, making it an extremely powerful asset in today’s retail, real estate, and financial industries for customers such as Burrow, Therabody, or Homie.
The Solution
Faraday partnered with CARTO to leverage its cloud-native approach to Location Intelligence. CARTO, as a cloud-native platform running directly on Google BigQuery, gives Faraday the security and scalability needed to take spatial data analytics to the next level. The solution developed in collaboration with Faraday speeds up how brands can respond to rapid consumer shifts happening in their target market. As a cloud-native solution, CARTO provides Faraday with the near-limitless scalability and performance required to process, analyze and visualize very large datasets hosted in Google BigQuery. As data is visualized natively in the cloud, the CARTO platform also removes the need for complex, time-consuming ETL processing. These features, together with the ability to integrate and provide rapid, ready-made insights, made CARTO the ideal platform for Faraday, so they can better serve their customers in an innovative and performant manner.
Operational Impact
Related Case Studies.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.
Case Study
Real-time In-vehicle Monitoring
The telematic solution provides this vital premium-adjusting information. The solution also helps detect and deter vehicle or trailer theft – as soon as a theft occurs, monitoring personnel can alert the appropriate authorities, providing an exact location.“With more and more insurance companies and major fleet operators interested in monitoring driver behaviour on the grounds of road safety, efficient logistics and costs, the market for this type of device and associated e-business services is growing rapidly within Italy and the rest of Europe,” says Franco.“The insurance companies are especially interested in the pay-per-use and pay-as-you-drive applications while other organisations employ the technology for road user charging.”“One million vehicles in Italy currently carry such devices and forecasts indicate that the European market will increase tenfold by 2014.However, for our technology to work effectively, we needed a highly reliable wireless data network to carry the information between the vehicles and monitoring stations.”
Case Study
Ensures Cold Milk in Your Supermarket
As of 2014, AK-Centralen has over 1,500 Danish supermarkets equipped, and utilizes 16 operators, and is open 24 hours a day, 365 days a year. AK-Centralen needed the ability to monitor the cooling alarms from around the country, 24 hours a day, 365 days a year. Each and every time the door to a milk cooler or a freezer does not close properly, an alarm goes off on a computer screen in a control building in southwestern Odense. This type of alarm will go off approximately 140,000 times per year, equating to roughly 400 alarms in a 24-hour period. Should an alarm go off, then there is only a limited amount of time to act before dairy products or frozen pizza must be disposed of, and this type of waste can quickly start to cost a supermarket a great deal of money.
