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Vincero's Growth Journey: Doubling Sales with Skubana
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Wearables - Watches, Gloves & Wrist Computers
Applicable Industries
- Apparel
- Marine & Shipping
Applicable Functions
- Procurement
- Warehouse & Inventory Management
Use Cases
- Picking, Sorting & Positioning
- Time Sensitive Networking
Services
- System Integration
- Testing & Certification
The Challenge
Vincero, an affordable watch brand, was facing challenges as it scaled beyond its comfort level. The company was expanding into new regions, channels, volumes, and categories, which was proving to be a distressing experience. The company was also dealing with the complexities of managing multiple warehouses and fulfilling orders internationally. The customs processing varied in every country, and Vincero, with a small team of around ten people, did not have the resources to learn all the tax rules and customs processes in every single country. Additionally, the company was heavily reliant on Amazon for sales, but this was not leading to customer loyalty or valuable customer information. Furthermore, Vincero was dealing with the issue of fake returns from Amazon.
About The Customer
Vincero is an affordable watch brand that was launched with the aim of providing quality watches at reasonable prices. The brand is targeted towards young customers, providing them with a confidence booster. The common reaction from customers is amazement at the quality of the watch for the price. Vincero's business was international, with about 35% of its business coming from outside the country. The company had a small team of around ten people when it started working with Skubana. Despite its size, Vincero was managing six to eight to nine warehouses at a time.
The Solution
Vincero turned to Skubana, a tool that helped them streamline their sales channels, automate orders and vendor workflow, and provide product and order analytics. Skubana's multi-warehouse functionality was a significant attraction for Vincero as it allowed them to utilize different warehouses, including Amazon's. This helped Vincero cut down on shipping costs and times for customers to get their products. Skubana also integrated Vincero with Global-e, which helped with international shipping. Skubana's order bot hierarchy allowed Vincero to optimize how quickly customers could get products and how they could manage their inventory. Skubana also helped Vincero become less reliant on Amazon by allowing them to reroute their stock with a few clicks. This saved Vincero countless hours on shipping and a significant amount on customs fees and shipping time.
Operational Impact
Quantitative Benefit
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