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Water, barley, hops— and integration: A craft beer start-up positions to thrive with webMethods.io
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Food & Beverage
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Supply Chain Visibility
- Inventory Management
Services
- System Integration
The Challenge
Foreach Brewing, a craft beer start-up in Amsterdam, faced challenges when they launched their online shop in June 2020. They had invested in a range of apps including Shopify for online sales, HubSpot to manage customer relationships, and Slack for internal communications. However, these apps were not well-integrated, leading to a lack of centralized data flow. This resulted in the need to carry out many repetitive tasks manually, such as counting labels in the warehouse, compiling reports for the accountant, and constantly checking the website of their shipping partner to track deliveries. The disconnected application landscape meant that the founders of Foreach spent too much time dealing with routine back-office tasks and not enough time focused on growing their business. As a small start-up, they didn't have the means to invest in a full-scale integration platform.
About The Customer
Foreach Brewing is an Amsterdam-based microbrewery that sells a range of small-batch beers in bars, restaurants, specialty shops, and online directly to customers. Established in June 2020, it maintains a library of more than a dozen beer recipes and specializes in customized brews for events and celebrations. As of September 2020, it had four people on staff and was selling approximately 1,000 bottles of beer per month. When the founders of Foreach Brewing decided to turn their hobby into an enterprise, their goal was to spend their time spreading the gospel of beer: its taste, its texture, and the art of crafting the perfect small batch. Yet in June 2020, when they went live with their online shop, things didn’t go quite as expected. While they’d invested in a range of apps—Shopify® for online sales, HubSpot® to manage customer relationships, and Slack® for internal communications—these apps weren’t well-connected.
The Solution
Foreach Brewing decided to partner with serviceshift, an Amsterdam-based IT consultancy, which delivered an ideal solution: the Free Forever edition of webMethods.io, Software AG’s powerful cloud-based integration Platform-as-a-Service. As system integration specialists, serviceshift had worked with several other integration platforms. To serviceshift’s founder and director Stefan Lenke, webMethods.io stood out as the best. Not only was it incredibly easy to use, with an intuitive drag-and-drop interface to design, assemble and deploy workflows for apps, it also came with industry-leading developer tools, an architecture that supported multiple users and a sophisticated application orchestration. This made automating business processes—Foreach’s main aim—exceedingly simple. Best of all, with Software AG’s Free Forever edition, enterprises with fewer than 1,000 transactions per month could access it at no cost—with no time limitation. After three months in business, Foreach went live with webMethods.io in August—and implementation was swift. Within a day, serviceshift had workflows to Shopify and HubSpot up and running. It quickly brought six more workflows live—with only a day of implementation time each—and together they made a dramatic difference.
Operational Impact
Quantitative Benefit
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