Think of Salesforce Einstein like a personal data scientist — it infuses advanced AI capabilities into your apps so everyone can deliver more personalized and predictive customer experiences. Salesforce Einstein automatically discovers relevant insights, predicts future outcomes, proactively recommends best next steps, and even automates tasks. And since it’s built right into the Salesforce Platform, it enables anyone to build AIpowered apps — using clicks or code — so everyone can get smarter with every customer interaction.
Einstein capabilities are designed to complement and enhance existing Salesforce SaaS applications in that they are or will be
built into the Analytics, App, Commerce, Community, IoT, Marketing, Sales and Service clouds.
Salesforce Einstein is not a “general AI” offering that attempts human-like perception, thinking and action. Rather, Einstein is an intelligence capability built into the Salesforce platform and focused on delivering smarter customer relationship management (CRM). The features are designed to discover insights, predict outcomes, recommend actions and automate tasks.