Case Studies.

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507 case studies
Wimbledon 2015: Creating a unique digital experience to capture the moments that matter
IBM
Wimbledon, organized by the All England Lawn Tennis Club (AELTC), is one of the world's highest-profile sporting events. To maintain its prestige, its digital experience must be second to none. The AELTC set a target of attracting 70 million visits, 20 million unique devices, and 8 million social followers during the two weeks of The Championships 2015. The challenge was to update the digital properties to adapt to a mobile-first world, while still offering the best possible desktop experience. The team also needed to build a special set of websites for the most important tennis fans of all: the players themselves.
YAZAKI Europe Limited: Ensuring rapid, cost-efficient order fulfillment and quicker insights into business performance
IBM
YAZAKI Europe, a leading automotive supplier specializing in the production of customized wiring harnesses for car manufacturers, was facing challenges in meeting the automotive industry’s demand for same-day delivery. The company's continuous growth was impacting its ability to analyze performance and complete its end-of-month consolidation and reporting processes for its headquarters in Japan. The company needed to eliminate delays and manual processing in its logistics to ensure extremely efficient operations. The company also needed to boost its data analytics capabilities for its finance and controlling departments to accelerate the delivery of complex financial reports.
eircom Group Ltd. - Advanced analytics used to craft customer experiences that improve satisfaction and retention
IBM
eircom Group Ltd., a communication services provider based in Dublin, was facing a significant challenge due to fierce industry competition and the increasing risk of customers easily switching service providers. The company was experiencing an annual loss of EUR1.5 billion due to customer churn. The company needed a solution to identify the factors contributing to unfavorable customer experiences and to identify customers most likely to switch communications service providers.
Using revolutionary social media analytics to predict the next bestseller
IBM
Publishers face a tough challenge. If they print more copies of a book than people buy, they waste money and are left with excess inventory. But if they print too few copies, they miss out on revenue. To avoid ending up with too many or too few books, media control has developed a state-of-the-art social media listening tool that helps publishers accurately predict demand for each title.
nViso SA – Delivers emotion recognition solutions worldwide with a scalable SoftLayer hosting solution
IBM
nViso SA, a company that provides emotion recognition solutions, was in need of a high-performance cloud hosting infrastructure. The company wanted to extend its services to a global customer base. The challenge was to find a solution that could handle the demands of their growing customer base and the need for high performance and reliability.
Enhancing the educational experience in the White Plains School District
IBM
The White Plains School District, serving over 7,000 students and employing more than 1,100 staff members, was facing a challenge with its outdated copper network. The district's local area network (LAN) was crucial in supporting a variety of technologies used in schools, from tablets and PCs to projectors and HVAC systems. However, the district was struggling with the need for a robust, reliable network infrastructure that could provide the bandwidth for these technologies plus a growing number of devices and applications. The district wanted to enhance its wifi network to improve mobile connectivity. But before doing so, the MIS group needed to refresh or replace the LAN. Upgrading the existing copper-based network was going to be too costly, and the district needed a new approach that could deliver scalability, reliability, and security while avoiding the high costs of a copper upgrade.
Increasing customer renewals with a mobile solution delivered in just three months
IBM
Financial Insurance Management Corp. (FIMC) wanted to deliver increased value to members by offering an enhanced, high-quality mobile experience. The company hoped that by providing mobile services, it would simplify the renewal process for members. In the past, members might not realize that their roadside assistance or discount services had expired until they tried to use them. At that point, they would have to use traditional means, such as email or a phone call, to contact FIMC to renew their service. FIMC wanted to streamline this process so that members could easily renew from any location, ensuring more continuous service. Additionally, FIMC wanted to deliver faster access to its benefits and promotions, helping members gain more value from their memberships and thereby increasing the likelihood that they would want to renew.
FindBrok – Speeds development and launches a first-of-its-kind social network with an IBM Bluemix and SoftLayer solution
IBM
FindBrok, a company aiming to launch an international social and business network for finance and insurance professionals, needed a powerful development platform and a secure, reliable cloud-based hosting environment. The company was seeking support for its strategic approach and long-term business growth. It evaluated cloud hosting solutions, including Amazon and Google platforms, but determined that only the SoftLayer cloud offering met its requirements.
IBM MobileFirst Platform provides students with hands-on experience for greater career success
IBM
Duy Tan University (DTU) in Da Nang, Vietnam, needed to incorporate additional cutting-edge technology in classrooms to help students become more marketable in the IT industry. The university prides itself on the fact that 100 percent of graduates who majored in software technology find employment immediately upon graduation. Therefore, it is extremely important for the university to have cutting-edge technology in classrooms so that students are marketable in the IT industry. Man Nguyen Duc, dean of the DTU International School, explains that students are better able to acquire jobs when they have training and knowledge about products from well-known technology companies.
Uncovering behavioral insight to help reward and retain the best employees
IBM
The HR services company, an IBM client, was facing the challenge of understanding the factors underlying personal employment choices. They wanted to offer their clients unprecedented insight into what motivates employees and prospective job candidates. However, their existing systems were not capable of handling the surging data volumes collected from a wide range of different data sources. With the total volume likely to keep on growing, the firm looked for a solution that could meet current needs and scale to meet tomorrow’s demands.
Delivering a boost to profit margins with new insight into customers
IBM
The Hershey Company in Brazil (Hershey’s Brazil) faces stiff competition from local chocolate manufacturers. To maximize sales to its customers—primarily food retailers and wholesalers—Hershey’s Brazil sought a better way to capture customer-specific data, such as profit-and-loss information and local patterns in demand, and use the insight to shape more effective sales strategies. Hershey’s Brazil wanted to better understand its customers in order to make the best business decisions and increase sales.
Historic Environment Scotland keeps the nation’s heritage alive by tempting visitors back for more
IBM
Historic Environment Scotland, a non-department public body with charitable status, is tasked with the responsibility of safeguarding and promoting Scotland’s heritage. The organization oversees more than 300 historic sites, including Edinburgh Castle, Stirling Castle, and Skara Brae Prehistoric Village. To help fund the conservation of these irreplaceable representations of Scotland’s built heritage, and ensure that appropriate numbers of visitors are allowed on-site at any given time, admission to many of the sites is controlled by ticketing. However, the organization was facing a challenge. It lacked visibility into its sites and the people visiting them, making it difficult to market effectively or plan personnel schedules to meet demand.
Hydrite Chemical Co. Streamlining operations and increasing auditability and compliance with centralized asset management
IBM
Hydrite Chemical Co., a leading US chemical producer, was facing challenges due to the rapid growth of its business. The company was finding it increasingly difficult to obtain a clear view of assets, processes, policies, and licenses across its different sites. All their sites had developed their own ways of managing assets, mainly using simple tools such as spreadsheets, calendar reminders, and small databases. Without a consistent set of systems, it was difficult to compare the same thing between two different sites. This lack of standardization and visibility was making it difficult for the company to demonstrate compliance with current laws and regulations, which involved regular audits by regulators and customers.
IFIM Business School enables students with on-demand analytical skills and relevant real-world experience
IBM
IFIM Business School recognized a global demand for big data and analytics capabilities, with the Indian market estimated to grow to USD1 billion by the end of the year, and a severe shortage of skilled manpower in this area. The school aimed to create a program that delivered the necessary hands-on experience to meet this demand. The challenge was to develop an intensive analytics program that would equip students with practical skills and real-world applications.
Unlocking millions of dollars of untapped lottery revenue by better understanding the consumer
IBM
IGT partners with lotteries and their retailers to maximize lottery sales in a responsible way. Their goal was to be able to better compare retailer performance and understand the factors driving sales. Lotteries are big business, bringing in USD75 billion in the U.S. alone, with the proceeds benefiting a variety of good causes. IGT—a company that works with lotteries and retailers worldwide to responsibly grow lottery sales—saw an opportunity to drive sales even higher. Matthew Whalen, Senior VP and CTO, Lottery at IGT, says: “We realized that we were in a unique position: huge amounts of lottery sales data from our client base are at our fingertips.
INFANT: Enabling life-saving care for newborns by pioneering a novel method to help detect neurological problems
IBM
Newborn babies, especially those born prematurely or who suffer a difficult labor or a stroke, can have neurological problems that are difficult to detect. Seizures can be one symptom of neurological dysfunction, and if not treated quickly, may cause further damage to the infant’s brain. Electroencephalograms (EEGs) can help detect these problems, but there are only a limited number of neurophysiologists in the world who have the expertise to reliably interpret neonatal EEG data and use it to monitor brain activity. This is a particular problem for newborns with neurological problems, which can be relatively common in babies that are born prematurely or suffer a difficult labor or a stroke. Seizures can be one symptom of neurological dysfunction – and when not treated quickly, may cause further damage to the infant’s brain.
Idea Cellular Ltd. Campaign management solution segments and retains customers
IBM
In India’s hyper-competitive telecommunications market, it is critical that service providers maximize revenue from their current subscribers. Idea Cellular Ltd. wanted to transform its existing manual methods into a fully automated business process. Idea sought a solution that would improve customer service by creating and executing dynamic marketing campaigns designed to generate cross-sell and up-sell opportunities and retain customers by increasing interest in the company’s products and offerings.
Ilmarinen Boosts productivity and client satisfaction with instant access to pension and investment documents
IBM
Ilmarinen, an insurer, needs to store vital policy documents securely for more than 50 years. However, it also needs to keep this information easily accessible for use in day-to-day business processes. The pensions and investments sector is a document-heavy business. The term of an investment might be 20 years, while the management and payment of a pension might encompass 70 years or more – and over that time, hundreds of documents, letters, emails and other correspondence may need to be recorded and managed. As insurers become more focused on winning and retaining customer loyalty, it is vital to ensure that employees are able to navigate through this mass of documentation efficiently. To gain new insight into the right actions and offers for each customer, you need to build a 360-degree view of that individual from their document history. At the same time, from a legal perspective, all these documents need to be stored securely – often for many years after the pension or investment has ceased to be active.
Continental Automotive accelerates growth with integrated SAP solutions
IBM
The Automotive Group of Continental AG, a leading global automotive supplier, had inherited two separate SAP application suites due to corporate acquisitions. This increased support and development expenses. The company wanted to consolidate to a single global SAP ERP instance with multi-language support, but its existing software versions did not support the required Unicode character set. The company’s expansion into new markets has been fueled by a continuous corporate acquisition program across many countries. The integration of two business units (Continental Automotive Systems and Siemens VDO) resulted in the company inheriting two separate SAP application suites, neither of which was able to support multi-language operations. With global ambitions, it was essential to provide an integrated system for all Continental Automotive business units, regardless of their location and language.
Infosys achieves a 5–7 percent effort reduction across projects
IBM
Infosys, a global leader in consulting, technology, and outsourcing solutions, was facing significant challenges in application development and maintenance due to its distributed teams, changing business priorities and the need to stay in alignment with customer needs. The company used a mix of open source, home-grown and third-party applications to support application development projects. However, challenges resulting from distributed teams using manual processes increased as the company grew. It became more and more important for Infosys to execute its projects efficiently, so they could improve quality, reduce defects and minimize delays.
K. Raheja Corp. - Bringing a booming real estate development business closer together with new control over content
IBM
K. Raheja Corp., a leading real estate brand in India, was facing challenges in managing the massive amounts of paperwork generated by its operations. With each project involving complex processes, managed across many different departments and involving multiple stakeholders, meeting deadlines and regulatory demands was a challenge. The group was generating approximately 15,000 documents every month, most of which involve multiple levels of approval. The paper-based system was causing delays in locating individual documents and moving them through various levels of approval.
KLP empowers the front and middle office with advanced risk analytics
IBM
KLP, Norway’s largest mutual life insurance company, was facing a challenge in embedding sophisticated risk modeling technologies into its day-to-day decision-making process. The company had two existing risk modeling solutions, but they were not user-friendly and lacked flexibility in presenting results in an easily accessible or understandable way. This made it difficult for portfolio managers and risk analysts to get hold of the data they needed. KLP's senior managers decided to investigate cloud-based solutions to address this issue.
Keller Graduate School of Management supports students at every step in their educational journey
IBM
The Keller Graduate School of Management at DeVry University was facing a challenge in identifying students who were at risk of dropping out or performing poorly. The university's focus on independent learning made it difficult to spot struggling students early enough to offer them the necessary support. The university wanted to intervene early to prevent such students from becoming increasingly disengaged and eventually leaving their courses. The goal was to provide more personalized learning experiences by better understanding what works best for particular students, thereby optimizing the use of student care resources and providing an exceptional experience for the students.
Supporting massive business growth on a global scale
IBM
Knorr-Bremse, a leading manufacturer of braking systems for rail and commercial vehicles, was facing a challenge. The company was experiencing significant growth, both organically and through acquisitions. This growth was leading to an increase in data volumes, which was slowing down its analytics capabilities and increasing costs. The company was using 60 SAP systems in a fully virtualized private cloud environment, with IBM DB2 managing the underlying data. However, as data volumes increased, the company found that its SAP Business Warehouse solutions were struggling to keep up with demand. The company needed a solution that would enable it to integrate acquired companies into its SAP application landscape, deliver comprehensive performance reports more quickly, and standardize processes across the group without slowing down decision-making or disrupting manufacturing and logistics workflows.
Extending the benefits of financial planning and analytics beyond the finance department
IBM
Kruger Inc., a diversified Canadian industrial products company, embarked on a project to enhance budgeting and forecasting in its containerboard division. The company realized that analytics could also help to drive operational efficiencies for the business. For Kruger’s containerboard division, 80 percent of costs relate to the raw materials required to manufacture its products. Controlling these costs requires a highly efficient forecasting process – as well as an efficient production line. The company needed a solution that could provide deep insight into both financial and operational data to meet these challenges.
LDB Group: Using leading-edge text analytics to reveal customer insights that generate real business benefits
IBM
LDB Group specializes in helping its clients understand their customers’ needs and desires. One of its key offerings is investigating customer experiences and identifying areas for improvement. When a client from the automotive industry asked LDB Group to study customer satisfaction, the firm saw huge potential in offering similar services to more clients. However, the challenge was to scale processes to handle information more efficiently. The company realized that if it launched customer satisfaction surveys as a new analytics service, it could provide additional value to its existing clients and present a more valuable offering to attract new business.
La Perla Global Management S.r.l. Game-changing solution strengthens precision
IBM
La Perla Global Management S.r.l., a leading player in the luxury lingerie marketplace, designs and produces hundreds of products. Optimizing, synchronizing, and reconciling its logistics and shipping operations was a daunting task. Every day, La Perla plans more than 60,000 items and 500,000 customer orders or forecast sales plans. To gain more control of planning and shipping and to meet customer requirements, the company sought an advanced solution with technology powered by the precision of mathematics.
Lion accelerates disclosure management and reduces risk
IBM
Lion, a leading food and beverage company in Australia and New Zealand, aimed to transform its finance function from a business partner to a true value creator for the business. However, the company's current processes were preventing finance from effectively partnering with the business and becoming a value creator. The company's financial reporting process was particularly time-consuming and labour-intensive. The quarterly reports for its parent company, Kirin, contained 42 schedules in separate Microsoft Excel files. The figures had to be manually entered into the spreadsheets, constantly cross-checking to make sure no errors were introduced. During these reporting periods, the six-person group financial reporting team typically had to be supplemented by two additional team members, seconded from other teams. Even with this additional support, the team generally needed to work overtime to get the reports finished on time.
Living Roads: IoT paves the way to cost-effective fleet management, safer roads, and reduced traffic congestion
IBM
Nairobi, one of the world's fastest-growing cities, was struggling with managing its fleet of garbage trucks due to poor road conditions and traffic. The city had recently invested over USD3 million in new waste collection vehicles, but the expected improvements in waste management efficiency were not being realized. The city needed a cost-effective method of capturing data about road and traffic conditions that would not require the investment and maintenance costs of a traditional solution.
Unlocking eye-opening insights into consumer opinions with cutting-edge analytics
IBM
Car manufacturers and auto insurers are keen to understand how they are perceived in the market, so they can build on their strengths and address their weaknesses to sell products and services more effectively. However, gaining unbiased insight into customers’ opinions can be difficult and expensive. MOTOR-TALK, Europe’s largest online community for motoring enthusiasts, has a wealth of unbiased opinions from a wide range of automotive customers. However, the challenge was to transform the large volumes of unstructured data generated by the online community into valuable knowledge.

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