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Google Cloud Platform > 实例探究 > 使用数据打击在线市场欺诈:3PM 解决方案案例研究
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3PM Solutions: Leveraging IoT to Combat Online Marketplace Fraud

技术
  • 基础设施即服务 (IaaS) - 云计算
  • 基础设施即服务 (IaaS) - 云存储服务
适用行业
  • 消费品
  • 零售
适用功能
  • 维护
用例
  • 施工管理
  • 基础设施检查
服务
  • 云规划/设计/实施服务
挑战
市场网站上第三方卖家的兴起导致假冒和歪曲产品增加,给消费者造成伤害并损害品牌声誉。
关于客户
3PM Solutions 为技术、零售和消费品行业的全球品牌提供服务。他们的客户依靠他们的平台获得第三方卖家的透明度和可操作的见解,并保护他们的品牌声誉。
解决方案
3PM Solutions 开发了一个基于云的软件平台,用于聚合、组织和分析与 Amazon、eBay 和 Walmart.com 上第三方卖家相关的非结构化数据。他们还创建了一个 Chrome 浏览器扩展程序 ReconBob,为消费者提供第三方卖家的透明度。他们将基础设施迁移到 Google Cloud,并使用 Cloud Bigtable 作为 NoSQL 数据库服务。
运营影响
  • By leveraging Google Cloud services, 3PM Solutions was able to develop a robust solution to combat online marketplace fraud. The company's cloud-based platform and Chrome extension, ReconBob, have provided manufacturers, retailers, and brands with transparency and actionable insights into third-party sellers. This has enabled these businesses to protect their brand reputation and prevent revenue loss due to counterfeited or misrepresented products. Furthermore, the company's move to Google Cloud has significantly reduced maintenance time, allowing the team to focus more on analytics and less on infrastructure management. The solution has also proven to be scalable, accommodating a significant increase in new customers without the need for additional headcount.
数量效益
  • Reduced infrastructure maintenance from 5 hours/week to 0 hours
  • Analyzed 160 million customer reviews of more than 2 million sellers in less than 4 hours
  • Scaled to meet 600% increase in new customers within 1 year without adding headcount

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