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MoEngage > 实例探究 > 推动更高的转化率和参与度:6thStreet.com 通过智能推荐和人工智能的成功故事
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6thStreet.com Boosts Conversions by 2.5X with AI and Smart Recommendations

技术
  • 分析与建模 - 机器学习
  • 网络与连接 - 5G
适用行业
  • 服装
  • 电子商务
适用功能
  • 采购
用例
  • 智能包装
  • 时间敏感网络
挑战
6thStreet.com 在推动客户参与度和提高电子商务平台转化率方面面临挑战。
关于客户
6thStreet.com 是迪拜领先的电子商务品牌,提供各种国际品牌的时尚和生活方式产品。
解决方案
6thStreet.com 与 MoEngage 合作,利用智能推荐和人工智能来应对挑战。
运营影响
  • The partnership with MoEngage allowed 6thStreet.com to evolve their customer engagement strategy. They were able to build a comprehensive customer journey, from no activity to purchase, and effectively monitor the health of their campaigns. The use of advanced channels like push notifications, in-app messaging, and WhatsApp, along with the shift from transactional to conversational messaging, enhanced their communication with customers. The use of Sherpa optimization for A/B testing enabled them to tailor their communication for different customer segments, further improving engagement. The Intelligent Time Delay feature ensured that communications were sent at the most opportune times, maximizing their impact.

数量效益
  • 6thStreet.com witnessed 3X higher Click-Through Rates (CTRs) for automated campaigns compared to manual campaigns.

  • The brand saw 2.5X higher conversions using Sherpa Optimization and Intelligent Time Delay.

  • For WhatsApp campaigns, 6thStreet.com achieved a Click-Through Rate (CTR) of 50%.

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