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A Progressive Approach to Monetization
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 供应链可见性(SCV)
服务
- 系统集成
挑战
Purch 是一家数字品牌和服务组合公司,每月将超过 1 亿用户与营销人员联系起来,每年促成 10 亿美元的商业交易。在取得初步成功后,Purch 希望更广泛地利用 OpenX Exchange,以增加其宝贵印象的需求和曝光度。作为货币化策略的创新者,Purch 是首批投资标头竞价的出版商之一。然而,他们需要一个合作伙伴来将他们的收益优化提升到一个新的水平。
关于客户
Purch 是一系列优质数字品牌和服务,例如 Tom's Guide、Top Ten Reviews 和 ShopSavvy。该公司每月将超过 1 亿用户与营销人员联系起来,每年促成 10 亿美元的商业交易。作为货币化策略的创新者,Purch 是首批投资标头竞价的发布商之一。他们一直在寻找方法来增加其宝贵展示需求和曝光度,并优化其收益。
解决方案
Purch 与 OpenX 合作,以增强其收益优化。OpenX 提供了一支由 5 名全职员工组成的团队,其中包括一名专职客户经理和收益经理,以确保每一步都提供优质的技术支持,并量身定制优化,为 Purch 带来最高的收益。从 2015 年 1 月到 2015 年 11 月,借助 OpenX 收益优化,Bidder 将 Purch 的 OpenX 采购月收入提高了 400%。Purch 成功地在 Bidder 上添加了 27 个独立网站,其中包括十几个国际网站。Purch 和 OpenX 合作进一步定制了 Bidder,实施了 Purch 业务独有的、其他地方无法复制的创意货币化解决方案。
运营影响
数量效益
相关案例.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.
Case Study
Ensures Cold Milk in Your Supermarket
As of 2014, AK-Centralen has over 1,500 Danish supermarkets equipped, and utilizes 16 operators, and is open 24 hours a day, 365 days a year. AK-Centralen needed the ability to monitor the cooling alarms from around the country, 24 hours a day, 365 days a year. Each and every time the door to a milk cooler or a freezer does not close properly, an alarm goes off on a computer screen in a control building in southwestern Odense. This type of alarm will go off approximately 140,000 times per year, equating to roughly 400 alarms in a 24-hour period. Should an alarm go off, then there is only a limited amount of time to act before dairy products or frozen pizza must be disposed of, and this type of waste can quickly start to cost a supermarket a great deal of money.
Case Study
Supermarket Energy Savings
The client had previously deployed a one-meter-per-store monitoring program. Given the manner in which energy consumption changes with external temperature, hour of the day, day of week and month of year, a single meter solution lacked the ability to detect the difference between a true problem and a changing store environment. Most importantly, a single meter solution could never identify root cause of energy consumption changes. This approach never reduced the number of truck-rolls or man-hours required to find and resolve issues.