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Qlik > 实例探究 > A Unique Blend: How Robust, Mature Data Is Transforming the Wine World

A Unique Blend: How Robust, Mature Data Is Transforming the Wine World

技术

分析与建模 - 预测分析
分析与建模 - 数据即服务
分析与建模 - 实时分析

适用行业

食品与饮料

适用功能

销售与市场营销
商业运营

用例

质量预测分析
地理围栏

服务

数据科学服务
系统集成

挑战

The wine industry was facing a significant data gap. Consumers around the world were constantly sharing their thoughts and feelings about wine, how they buy it, and where they're drinking it, resulting in vast quantities of data. However, there wasn't a good way to track that digital trail to meet consumers where they are. The industry needed a way to harness this data and use it to their advantage. Additionally, there was a fear factor around data, partly due to privacy and security issues. Wine people can also be shy about their lack of knowledge and bandwidth to learn more. There was also a romanticized element of the wine lifestyle that seemed at odds with the concept of data.

关于客户

Enolytics is a data visualization and aggregation company that was co-founded four years ago to fill the wine industry’s data gap. The company works collaboratively with wine business clients and big data partners to provide clear insights and intelligence about wine consumers, market fluctuations, the demands of emerging channels like e-commerce, and the predictive analytics that help illuminate the path forward. Enolytics helps companies visualize and understand the significant amounts of data at their disposal. They help identify their pain points and show them how data can help their business. One of their clients is Frescobaldi, a family-owned wine legacy based in Tuscany, who was interested in harnessing consumer data.

解决方案

Enolytics was co-founded to fill the industry’s data gap. The company works collaboratively with wine business clients and big data partners to provide clear insights and intelligence about wine consumers, market fluctuations, the demands of emerging channels like e-commerce, and the predictive analytics that help illuminate the path forward. Enolytics uses Qlik, a data visualization and aggregation tool, to help clients visualize and understand the significant amounts of data at their disposal. They help identify their pain points and show them how data can help their business. They also developed scorecards using Qlik Sense to make it easier for salespeople to see critical information. Enolytics also partnered with Vivino, an online wine marketplace and wine app, to execute specific client queries and use Qlik to visualize the results.

运营影响

Enolytics was able to create a collaborative data ecosystem in the wine industry.
They were able to address one of the industry’s largest pain points: running reports. Salespeople spend an inordinate amount of time on these, which takes away from their work in the field, speaking and engaging directly with customers.
Enolytics was able to create visually engaging heat maps using GeoAnalytics, and further segmented the data by target market. By doing this, their client could connect with the consumers where they were physically located since their feedback is geotagged.

数量效益