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Google Cloud Platform > 实例探究 > ADEO:迁移到 Google Cloud 实施以客户为中心的数据战略
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ADEO's Transformation: Migrating to a Customer-Centric Data Strategy with Google Cloud and CGI

技术
  • 分析与建模 - 预测分析
  • 应用基础设施与中间件 - 数据可视化
适用行业
  • 消费品
  • 零售
适用功能
  • 仓库和库存管理
用例
  • 施工管理
  • 拣选/分拣/定位
服务
  • 云规划/设计/实施服务
  • 系统集成
挑战
ADEO 是一家家居装修公司,需要制定数据驱动的战略来了解客户并保持竞争力。然而,已有 15 年历史的本地数据仓库基础设施阻碍了其有效管理和分析数据。
关于客户
ADEO 是家居装修、生活环境和 DIY 领域的世界领导者之一。该公司旗下拥有 32 个品牌,在 15 个国家开展业务,拥有 130,000 名员工。 CGI 是一家全球 IT 和商业咨询服务公司,也是 Google Cloud 合作伙伴。
解决方案
ADEO 与 Google Cloud 合作伙伴 CGI 合作,将其数据仓库迁移到 Google Cloud。此次迁移涉及对 ADEO 的整个仓库生态系统进行平台重构,并采用经济高效的多云数据仓库 BigQuery。该解决方案为 ADEO 提供了一种更加以客户为中心的方法,使公司能够共享和使用数据来获得见解、监控活动、数据可视化等。
运营影响
  • The migration to Google Cloud has transformed ADEO's approach to data, making it more customer-centric. The company can now share and use data for insights, monitor activity, visualize data, and more. The adoption of BigQuery has provided ADEO with the agility its previous on-premises infrastructure lacked, enabling real-time and predictive analytics. The company now has confidence in its data strategy moving forward. The agile and fast approach to problem-solving, coupled with substantive projects aimed at long-term goals, demonstrates ADEO's commitment to continuous improvement and innovation. The successful migration has also strengthened the partnership between ADEO and CGI, paving the way for future collaborations.
数量效益
  • 50% gain in Total Cost of Ownership (TCO) including energy, physical space, and use
  • 100% of data now on the same platform
  • Increased data security through rights management and access security

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