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Iris > 实例探究 > 阿迪达斯的 #BestOnBestOff 活动:吸引场内场外的超级橄榄球迷
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Adidas' Innovative Digital Advertising Strategy for Super Rugby Range

适用行业
  • 服装
  • 零售
适用功能
  • 销售与市场营销
服务
  • 培训
挑战
阿迪达斯需要推出一款产品和活动,向新西兰超级橄榄球球迷展示他们的英雄以一种非典型的场外模式,放松身心,享受乐趣。
关于客户
阿迪达斯是参与本案例研究的客户。
解决方案
该活动通过印刷、数字、零售和社交媒体平台推出,恰逢 2015 年超级橄榄球赛季拉开帷幕。推出了一项促销活动,粉丝可以与全世界分享他们的#BestOnBestOff 时刻,为自己赢得阿迪达斯社交媒体上的 VIP 位置以及赢得奖品的机会。
运营影响
  • The innovative digital advertising strategy adopted by Adidas for the launch of its Super Rugby range was a resounding success. The campaign not only achieved significant reach and visibility but also managed to engage fans on a personal level. By encouraging fans to share their own #BestOnBestOff moments, Adidas was able to create a sense of community and connection with the brand. This not only helped to boost the visibility of the new product range but also strengthened the relationship between the brand and its customers. The campaign also showcased the rugby heroes in a new light, further enhancing the appeal of the brand and its products.
数量效益
  • The campaign resulted in over 690,000 video views
  • The campaign reached over 1 million people on social media

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