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实例探究 > Affini-Tech:利用 Google Cloud Platform 进行经济实惠且用户友好的大数据分析

Affini-Tech's Affordable and User-Friendly Big Data Analysis for Retailers with Google Cloud Platform

技术
  • 基础设施即服务 (IaaS) - 公共云
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 水泥
  • 零售
适用功能
  • 销售与市场营销
服务
  • 云规划/设计/实施服务
  • 数据科学服务
挑战
Affini-Tech 需要一个可扩展的解决方案来构建应用程序和分析信息,以帮助客户做出数据驱动的决策。
关于客户
Affini-Tech 向希望在其平台上运行其软件的营销公司销售应用程序。他们提供价格实惠且用户友好的大数据分析解决方案。
解决方案
Affini-Tech 选择 Google Cloud Platform 是因为其具有竞争力的价格和集成技术堆栈,包括 Google App Engine、Google Compute Engine 和 Google BigQuery。
运营影响
  • The use of Google Cloud Platform has not only made Affini-Tech's products and services more competitive but also enabled them to pass on cost savings to their customers. This has allowed their customers to delve deeper into their data analytics, creating things like micro-segments in their customer base for better marketing campaign targeting. The integration of Affini-Tech's data platforms into Google Apps has made these tools even easier to use and understand. As a small company, the support they receive from the Cloud Platform team is helping them think bigger, enabling them to build new tools and platforms that take advantage of big data. They are now planning to expand their business beyond France and the retail sector, confident with the Cloud Platform doing the heavy lifting.

数量效益
  • Affini-Tech can provide the same service that customers are used to spending more than $250,000 for just $2,000 per month.

  • Customers only have to 'pay as they process,' which saves them money.

  • Traditional clusters can take days to install, whereas Affini-Tech can get ephemeral clusters up and running in just minutes.

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