下载PDF
Haptik > 实例探究 > 塔塔共同基金如何通过人工智能聊天机器人实现 58% 的参与度增长
Haptik Logo

AI-Driven Customer Engagement: Tata Mutual Fund's Success Story

技术
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 零售
适用功能
  • 销售与市场营销
用例
  • 对话机器人
挑战
塔塔共同基金面临的挑战是通过提供更快的查询解决方案并最大限度地减少人为干预来改善客户体验。他们希望每月的客户呼叫量减少 70%,并且需要一个可以与现有客户支持基础设施集成的人工智能驱动的解决方案。
关于客户
塔塔共同基金是塔塔集团的一部分,是印度最值得信赖的基金公司。他们为财务规划和财富创造提供一系列投资解决方案。他们希望更好地为需要随时随地支持的数字优先千禧一代提供服务。
解决方案
Haptik 通过实施虚拟助理聊天机器人提供了解决方案,帮助塔塔共同基金端到端地解决日常查询,使代理能够专注于高价值问题。聊天机器人与后端系统集成,确保有效的信息传播,以便立即跟进和关闭。它还为客户提供简单查询的自动答案,同时仍然允许代理在需要时进行干预。
运营影响
  • The implementation of the AI-powered chatbot by Haptik resulted in significant operational improvements for Tata Mutual Fund. The chatbot not only helped in reducing the volume of customer calls but also improved the speed and efficiency of query resolution. This allowed the customer support team to focus on high-value issues, thereby improving the overall quality of customer service. The chatbot also enabled the company to engage customers on their preferred digital channels, enhancing customer satisfaction. The solution was seamlessly integrated with the existing customer support infrastructure, ensuring a smooth transition and minimal disruption to operations. The success of this initiative underscores the potential of AI in transforming customer engagement in the financial services sector.
数量效益
  • 70% reduction in monthly customer calls
  • 90% end-to-end query resolution
  • 67% reduction in call center queries

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.