下载PDF
实例探究 > AllSaints:利用 Google Cloud 提升在线销售额和绩效

AllSaints: Enhancing Online Retail Experience and Reducing Costs with Google Cloud

技术
  • 分析与建模 - 机器学习
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 消费品
  • 零售
适用功能
  • 销售与市场营销
用例
  • 施工管理
  • 基础设施检查
服务
  • 云规划/设计/实施服务
  • 测试与认证
挑战
全球时装零售商 AllSaints 面临着向客户提供流畅、快速的在线体验的挑战,特别是在网络周末等需求高峰时期。基础设施容量的不足损害了站点的稳定性和性能。
关于客户
AllSaints 是一家以其奢侈品牌而闻名的全球时尚零售商。该公司在超过 27 个国家/地区设有商店,在线流量很高,每月其网站的访问量超过 200 万次。
解决方案
AllSaints 决定通过迁移到云基础设施(特别是 Google Cloud)来优化其零售业务的响应能力和可靠性。他们实现了微服务架构,并使用 Google Kubernetes Engine 进行容器编排。他们还利用 Google Workspace 进行内部通信,并在 Google Cloud 和 Terraform 上使用 Jenkins 部署了新的 CI/CD 管道。
运营影响
  • The migration to Google Cloud has brought significant operational benefits to AllSaints. The company now has a smoother, faster site experience for customers, which has helped to boost conversion rates. The move to microservices on Google Kubernetes Engine also allowed the company to build a new CI/CD pipeline using Jenkins on Google Cloud and Terraform. This has cut the time it takes to deploy a change by more than 75%, from more than 20 minutes to less than five. The simplicity and speed of creating test environments in Google Cloud also means developers can test code on the same infrastructure that it will run on in production, minimizing the potential for problems. This improved CI/CD pipeline has made AllSaints more responsive to customer needs and more proactive.

数量效益
  • Deploys new code four times faster, in less than five minutes instead of more than 20

  • Accelerates page-load speeds by up to 32% on retail website, even during traffic peaks

  • Cuts infrastructure costs by 50%

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.