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Iris > 实例探究 > 利用在线声誉:亚马逊全球学习平台的推出
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Amazon's Global Learning Platform: A Case Study on Askalexa.com

技术
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 教育
  • 零售
适用功能
  • 维护
  • 销售与市场营销
用例
  • 零售店自动化
  • 盗窃检测
服务
  • 培训
挑战
2019 年,Iris 被亚马逊任命开发并推出其新的全球学习平台 askalexa.com。面临的挑战是利用亚马逊的在线声誉并在线下建立其品牌影响力。
关于客户
该项目的客户是全球电子商务公司亚马逊。他们希望创建一个全球学习平台来与零售员工互动并增强他们的品牌线下影响力。
解决方案
Iris 使用一流的学习管理系统 (LMS) 来建立 askalexa.com 网站。该平台旨在直接与零售员工互动,并为他们配备所需的工具,以便在店内充满信心地引导顾客。它包括深入的客户场景、详细的产品信息、测验和游戏化学习,以鼓励在线参与并激发对所销售产品的兴趣。
运营影响
  • The launch of askalexa.com has been a success, with the platform being well-received in the five EU markets it was initially launched in. The platform has successfully engaged with retail staff, providing them with the tools needed to guide their customers confidently in-store. The platform's content, which includes deep dive customer scenarios based on real-life encounters, detailed product information, quizzes, and gamified learning, has been effective in encouraging online participation and generating excitement about the products being sold. The platform's success has led to plans for expansion into other markets.
数量效益
  • The site was successfully launched in 5 EU markets: UK, Germany, France, Italy, and Spain.
  • 13 retail partners were onboarded including Media Markt, Saturn, Expert, Dixons.
  • The platform is fully responsive and accessible on any device.

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