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American Eagle Enhances Customer Experience with Radar's IoT Solutions
技术
- 传感器 - 自动驾驶传感器
- 传感器 - 全球定位系统
适用行业
- 电网
- 零售
适用功能
- 采购
- 产品研发
用例
- 地理围栏
- 零售店自动化
挑战
2020 年,American Eagle 开始扩大顾客在店内和路边取货的选择。在 COVID-19 大流行期间,该公司旨在为店内客户和网购店内提货 (BOPIS) 客户提供无缝的购物体验。然而,最初的订单提货解决方案达不到 American Eagle 的客户体验标准,并带来了一些运营挑战。顾客很难找到路边取货地点,并抱怨等待时间过长。工作人员不知道顾客何时到达,也无法根据取货时间确定订单的优先顺序。商店工作人员仅使用顾客对其停车位置的最初描述就很难在停车场找到顾客——这对 American Eagle 来说更加困难,因为他们的许多停车位都位于商场和购物中心。 American Eagle 意识到,他们需要为商店员工找到一种更有效的方式来履行路边取货订单并提高选择进入商店的顾客的安全,并且他们需要快速解决这个问题。
关于客户
American Eagle 是一家全球领先的专业零售商,其 American Eagle® 和 Aerie® 品牌以实惠的价格提供高品质、流行的服装、配饰和个人护理产品。该公司在美国、加拿大、墨西哥、中国和香港经营着 1,000 多家商店,并通过其网站向全球 81 个国家发货。 American Eagle 和 Aerie 商品还在 26 个国家/地区的 200 多个授权商经营的国际地点出售。
解决方案
Radar 为 American Eagle 在一个定位平台上提供了针对多种用例的解决方案:行程跟踪用于提前下单和取货,以便在顾客上路时通知员工,以及精确的地理围栏来支持提供自助结账选项的店内应用程序模式。通过将 Radar 的交钥匙旅行仪表板安装在店内平板电脑上,员工可以在客户的整个旅程中查看实时预计到达时间。美国之鹰乘客只需指定何时开始旅行。雷达从那里接管,当顾客正在路上时通知员工,然后当顾客到达时再次通知员工。借助 Radar 的地理围栏技术,American Eagle 还在其应用程序中添加了自助结账功能,提供令人愉快且高效的店内购物体验。雷达地理围栏的准确性意味着 American Eagle 可以成功测量其商店的进出情况。在 2020 年 9 月与 Radar 一起部署该项目后,American Eagle 在 2020 年 11 月的目标截止日期前完成了开发。
运营影响
数量效益
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