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实例探究 > Anderson Seafoods’ expansion into the online retail space goes swimmingly with LexisNexis® Retail Fraud Manager

Anderson Seafoods’ expansion into the online retail space goes swimmingly with LexisNexis® Retail Fraud Manager

技术
  • 网络安全和隐私 - 安全合规
  • 功能应用 - 企业资源规划系统 (ERP)
适用行业
  • 食品与饮料
  • 零售
适用功能
  • 商业运营
  • 销售与市场营销
用例
  • 欺诈识别
  • 远程资产管理
  • 远程控制
服务
  • 系统集成
  • 培训
挑战
Anderson Seafoods' e-commerce offering was met with rave reviews and instant repeat customers, yet it also attracted unwelcome attention from fraudsters targeting the new site with fraudulent orders. Manual order reviews, frequent phone calls to merchant services, and efforts to prevent chargebacks added a minimum of a half hour of back-office work to each transaction. Time-consuming validations, costly chargebacks, and lost product concerns were wasting valuable man-hours and taking the focus off growing the business. As demand for their online store grew and the 2011 holiday season loomed ahead, Anderson Seafoods knew they needed to take a proactive stand in the fight against retail fraud.
关于客户
Anderson Seafoods has built a stellar reputation over 30 years as a leading wholesale seafood provider to the West Coast’s finest restaurants, grocers, and hotels. This strong foundation perfectly positioned them to enter the world of retail e-commerce. Anderson Seafoods was confident they could leverage significant economies of scale and excellent supplier relationships to bring consumers a superior seafood product that is 3-8 days fresher than available elsewhere. After working to design a flawless next-day delivery logistics plan and a flavorful customer-friendly website, Anderson Seafoods opened their online store in early 2011, bringing access to premium quality seafood to consumers all across the United States.
解决方案
LexisNexis® Retail Fraud Manager offered Anderson Seafoods a solution for managing Card Not Present transactions that seamlessly integrated into their order workflow and delivered a stronger level of fraud defense. Since fresh seafood orders are very time-sensitive, the ability to instantly access leading fraud detection tools and automatically execute information searches to resolve exceptions played a large role in Anderson choosing Retail Fraud Manager. Alberto Andrade, Chief Financial Officer and Vice President of Business Development at Anderson Seafoods, noted that the product's interface with their retail site and integration into their front and back-end processes made Retail Fraud Manager easy to use. The initial implementation went very smoothly, and their experience with Retail Fraud Manager has been very positive, thanks to the ongoing support of LexisNexis® team members and their ability to provide on-the-spot resolution whenever a question arises.
运营影响
  • The implementation of Retail Fraud Manager was completed in November, just ahead of the busy holiday season.
  • Anderson Seafoods' first holiday season as an online retailer beat all forecasted projections.
  • They were able to fully leverage specials, flash sales, and subscription sales sites to drive even more business to their site.
数量效益
  • Manual order reviews, which previously added a minimum of a half hour of back-office work to each transaction, were significantly reduced.
  • Anderson Seafoods' first holiday season as an online retailer beat all forecasted projections.

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