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Infobip > 实例探究 > 使用 WhatsApp 实现股票经纪数字化转型:天使经纪案例研究
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Angel Broking: Digitally Transforming Stock Broking with WhatsApp

技术
  • 分析与建模 - 实时分析
  • 网络与连接 - 5G
适用行业
  • 消费品
  • 零售
适用功能
  • 产品研发
  • 质量保证
用例
  • 库存管理
  • 实时定位系统 (RTLS)
服务
  • 系统集成
挑战
Angel Broking 希望将其产品数字化,并吸引刚接触股票交易并希望开始交易之旅的精通技术的人们。他们需要一种双向实时数字消息传递解决方案,使客户能够方便地加入、轻松交易并快速解决他们的疑问。
关于客户
Angel Broking 是印度最大的零售经纪公司之一,提供经纪和咨询服务、保证金融资、股票贷款和金融产品。他们希望瞄准数字原住民,并吸引刚接触股票交易的精通技术的个人。
解决方案
Angel Broking 采用由 Infobip 提供支持的 WhatsApp Business 作为其数字消息解决方案。这允许轻松选择加入和加入、快速安全的双向通信、实时安全警报和服务通知、一对一支持、用于自动丰富通知的媒体消息模板、用于快速加入的交互式消息模板,以及可靠验证系统的验证码。
运营影响
  • With the implementation of WhatsApp Business, Angel Broking has successfully brought stock broking to a new demographic of digital-first customers. The firm now provides a reliable and engaging digital customer experience via a two-way communication channel. This has led to increased service adoption and customer engagement. The platform has enabled rapid onboarding and real-time support, making it easier for customers to start their trading journey. The use of rich media content has also enhanced the customer experience, providing them with easy access to educational resources and personalized advice for stock trading.
数量效益
  • More than a third of customers (39%) now onboarded via the WhatsApp channel
  • 70% of onboarded WhatsApp customers are new to stock trading
  • Almost half of customers (47%) engage via WhatsApp each month

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