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实例探究 > Autogrill 通过实时数据分析提高店内销售额

Autogrill: Leveraging IoT for Real-Time Sales Data Analysis and Enhanced Customer Experience

技术
  • 分析与建模 - 实时分析
  • 基础设施即服务 (IaaS) - 云计算
适用行业
  • 消费品
  • 零售
适用功能
  • 质量保证
  • 销售与市场营销
用例
  • 实时定位系统 (RTLS)
  • 零售店自动化
服务
  • 云规划/设计/实施服务
  • 测试与认证
挑战
Autogrill 是一家为旅行者提供食品和饮料服务的领先提供商,需要一种方法来监控店内销售并对销售趋势做出快速反应。
关于客户
Autogrill 在全球 1,000 个地点设有 4,000 个销售点,包括机场、服务区、火车站和商业中心。公司服务的对象包括星巴克、肯德基等知名品牌以及自有品牌。
解决方案
Autogrill 开发了 MyStore Sales,这是一款提供与预算预测相关的销售和生产力实时信息的应用程序。该应用程序集成了来自 Autogrill 的 SAP 财务和人力资源软件以及收银机日志的数据,以提供对累计销售额和员工生产力的见解。
运营影响
  • The implementation of MyStore Sales app has significantly improved Autogrill's operational efficiency. The app provides real-time insights to store managers, improving resource management and helping them react faster to changes in store. This has enabled the company to be more reactive as a business, track how commercial initiatives are impacting the customer, and experiment more with offers such as instant reward campaigns. The app has also helped store managers to distribute staff effectively between stores and plan for peak staffing times. Furthermore, the app has become a critical tool for Autogrill, with its importance being highlighted by the fact that if the app stopped working for even five minutes, the management would immediately receive a phone call.

数量效益
  • Provides real-time data analysis capabilities for up to 1 million receipt lines a day with BigQuery

  • Simplifies the management of backend infrastructure, enabling Autogrill to focus on achieving service and business goals

  • App boosts in-store sales, digitizes 50% of sales data

相关案例.

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