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Automated Data Integration for the Online Retail Industry: Supporting Fashionette to Realize Their Data-Driven Goals
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 数据可视化
适用行业
- 电子商务
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 需求计划与预测
- 零售店自动化
- 供应链可见性(SCV)
服务
- 数据科学服务
- 系统集成
挑战
Fashionette, a German ecommerce company specializing in designer handbags, aimed to become a digital pioneer in its core markets. The management team envisioned smart data as the driving force behind this ambition to accelerate decision making, as well as further growth and innovation. The marketing strategy needed a highly sophisticated tool to truly realize such an ambitious goal. For its data-driven daily business, the marketing team needed to integrate over 40 different data sources. To paint a holistic picture of all advertising activities and to analyze their ROI, it was necessary to connect data from all these marketing tools within one system. Combining such data with sales and logistics KPIs was essential for the management team to continue to make the right decisions and lead the company in the right direction.
关于客户
Fashionette is a young German ecommerce company, which sells designer handbags through its online shop. The company was founded in 2008 and has overseen impressive growth since its founding. Fashionette has established itself as the largest online retailer specializing in selling designer bags in German-speaking markets. The company achieved its position as a market leader by offering a broad product range curated by fashion experts, as well as implementing eyecatching marketing activities - ranging from influencer marketing to more classical forms of online and offline advertising. Moreover, Fashionette’s corporate philosophy ensures that customer satisfaction remains at the very top of its priorities.
解决方案
The collaboration between Fashionette and Adverity started in 2018 after project leaders decided to invest in a modernized IT infrastructure and a dedicated marketing data warehouse. This has allowed the team at Fashionette to visualize their data in individual dashboards that have been tailor-made according to specific user groups and hierarchies - from operational staff to the management board. After implementing these new tools, significant changes were made to the workflows in many departments: instead of logging into different tools, downloading reports and copy- pasting the numbers into sheets, the relevant data was literally waiting for its users in the dashboards, without anyone having to take care of it. Daily reports are automatically updated and sent to each stakeholder, where the most important KPIs are displayed visually and connected to other data streams to deliver quick and meaningful insights.
运营影响
数量效益
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