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Zapier > 实例探究 > 自动化面对面的客户体验:La De Da 的案例研究!礼品店
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Automating Customer Experience: A Case Study of La De Da! Gift Shop

适用行业
  • 零售
适用功能
  • 采购
用例
  • 租赁金融自动化
  • 零售店自动化
挑战
我们面临的挑战是为 La De Da 创建一个轻电子商务解决方案!礼品店将模仿面对面的客户体验,并允许在社交距离期间进行远程销售。
关于客户
拉德达!礼品店是芝加哥郊区的一家当地企业,依靠面对面的互动为顾客推荐最好的产品。店主吉尔·卡莱尔 (Jill Carlisle) 保留着少量库存,不断更换不同的商品和款式。
解决方案
该解决方案涉及设置 Google 表单来收集客户信息和偏好,并使用 Zapier 来自动化该过程。当客户提交表单时,所有者 Jill 会收到一条文本提醒和一封包含订单详细信息的电子邮件。然后,她可以跟进客户并发送用于购买礼物的定制 PayPal 链接。
运营影响
  • The automation solution implemented at La De Da! not only allowed the store to continue operating during a challenging period but also enhanced its operations. Jill was able to manage orders and stay organized more efficiently. The solution also enabled her to maintain the personalized customer service the store was known for, despite the lack of face-to-face interactions. Furthermore, the automation solution is flexible and simple enough to be maintained as part of the store's ongoing business operations, even when it reopens for in-person business. This case demonstrates that automation is not just for the highly tech-savvy and can be leveraged to create simple, flexible solutions to help businesses adapt to changing circumstances.

数量效益
  • The store's revenue numbers during the social distancing period were comparable to the same period in 2019.

  • Jill was able to keep a better record of individual customers' preferences.

  • The store was able to continue operating and taking orders despite being physically closed.

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