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Customers.ai! > 实例探究 > 自动化聊天机器人可降低冥想研讨会的成本并提高转化率
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Automating Lead Qualification and Increasing Conversions with Chatbot-Powered Ads: A Case Study on Movimientos Sagrados

适用行业
  • 城市与自治市
  • 教育
适用功能
  • 销售与市场营销
用例
  • 对话机器人
  • 智慧城市运营
服务
  • 培训
挑战
为了以最具成本效益的方式填补课程,冥想研讨会测试了点击 Messenger 的 Facebook 广告,其中使用自动 Customers.ai 聊天机器人来帮助申请人完成研讨会注册并回答 Messenger 中的常见问题解答。
关于客户
Movimientos Sagrados 是一家小型企业,由一对夫妻团队经营,他们共同管理营销、客户服务和课程指导。他们在墨西哥城提供冥想课程和研讨会。
解决方案
将 Facebook 广告流量发送到 Messenger 聊天机器人以回答常见问题,并通过向企业发送消息的类似受众生成高质量的潜在客户。
运营影响
  • The implementation of the chatbot-powered click-to-Messenger ads proved to be a significant success for Movimientos Sagrados. The automated lead qualification process led to a dramatic decrease in time to conversion and cost of lead qualification. The chatbot was able to effectively answer common questions, reducing the time spent by the team on customer support. Furthermore, the personal interaction crucial to their business model was maintained, with a human taking over the chat at a certain point to provide final information and complete registration. The company also saw improved ad campaign performance, with ads targeting a lookalike audience of people who messaged the business converting at a higher rate than event response campaigns.

数量效益
  • 87% decrease in lead qualification costs

  • 15% increase in conversions

  • 50% average increase in class size

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