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Adverity > 实例探究 > 自动化和可访问性:宜家如何使用数据来确定成功的最佳路径
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Automation & Accessibility: IKEA's Journey to Data-Driven Success

技术
  • 网络安全和隐私 - 身份认证管理
  • 基础设施即服务 (IaaS) - 云数据库
适用行业
  • 电子商务
  • 零售
适用功能
  • 销售与市场营销
用例
  • 租赁金融自动化
  • 零售店自动化
挑战
宜家团队将来自不同来源的大量数据手动管理到电子表格中,因此很难将数据转化为可操作的见解。他们希望在整个组织内扩散重要的客户数据,并将数据建立为增长的基础。
关于客户
宜家是世界上最大的家居连锁店之一,通过零售店和网站为客户提供服务。他们希望实现数据处理自动化并获得更深入的见解,以升级其活动策略并做出明智的决策。
解决方案
宜家在其技术堆栈中实施了 Adverity 的数据自动化和可视化工具,使用 Power BI 作为可视化工具,并将数据存储在 Microsoft Azure 上托管的基于云的 SQL Server 数据库中。 Adverity 的工具使团队能够处理大量不同的数据,并将其转换为 Power BI 中易于理解的图表和图形。
运营影响
  • The implementation of the Adverity platform and Power BI transformed IKEA's data process. The formerly tedious process of aggregating data to spreadsheets became automated and accessible to teams outside of IKEA’s marketing department. This led to stronger team collaboration and accessibility to relevant data across IKEA’s organization. The team was able to gain deeper insights to upgrade campaign strategy and connect to more data touch points for new discoveries and quick optimizations. This allowed IKEA to make informed decisions and drive future investments and growth with confidence and reliance on accurate data. The company is now in a better position to allow data and facts to dictate decisions that foster growth while staying ahead of customer needs.
数量效益
  • The data process was automated and made accessible to teams outside of IKEA’s marketing department.
  • The team was set up in two short weeks.
  • Implemented 20 new connectors to the database.

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