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Zapier > 实例探究 > 自动化使美食市场链在 COVID-19 危机中蓬勃发展
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Automation: The Savior for Iavarone Bros. Amidst COVID-19 Crisis

适用行业
  • 零售
  • 电信
适用功能
  • 采购
  • 销售与市场营销
用例
  • 租赁金融自动化
  • 零售店自动化
服务
  • 系统集成
挑战
Iavarone Bros. 面临的挑战是在 COVID-19 危机和封锁期间快速建立新的业务模式。尽管客流量和餐饮业务下降,但他们需要找到一种方法来服务客户并创造收入。
关于客户
Iavarone Bros. 是一家意大利美食连锁店,在长岛设有四个分店。该公司已营业 93 年,但因 COVID-19 危机而面临财务灾难。
解决方案
Iavarone Bros. 实施了由 Zapier 提供支持的在线订购系统,以实现流程自动化。客户可以将他们的购物清单和联系信息输入到嵌入公司网站的 JotForm 中。然后,订单将被分类到 Google 云端硬盘文件夹中,并整合到定制的 Google 表格中。
运营影响
  • The automated online ordering system powered by Zapier allowed Iavarone Bros. to weather the storm caused by the COVID-19 crisis. The company was able to serve existing customers and reach new ones, thereby growing their customer base. The new system also added significant organizational efficiencies. The company was able to upend a nearly century-old business model overnight and succeed. The automation eliminated menial work and was reliable, ensuring no orders were lost. All employees were able to continue working, and customers were well-fed throughout the pandemic. The company executive, Michael Bottari, stated that there was no way they would have been able to do that without the new online ordering system, Altitude Marketing, and Zapier.

数量效益
  • The company was able to handle more than 1,200 transactions every day.

  • The new system allowed the company to serve existing customers and reach new ones.

  • The company was able to add significant organizational efficiencies.

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