下载PDF
Foursquare > 实例探究 > Barcode's Success with Foursquare Ads
Foursquare Logo

Barcode's Success with Foursquare Ads

技术
  • 应用基础设施与中间件 - API 集成与管理
适用行业
  • 零售
适用功能
  • 销售与市场营销
挑战
Barcode is a restaurant, bar, and nightclub located in Washington DC. Their main challenge is attracting new customers who are traveling to DC, staying for a short while, or just passing through. They’ve struggled to reach these travelers with other forms of digital advertising. The strength of the community on Foursquare is another reason Karagounis said Barcode has had success with Foursquare Ads. He mentioned that Foursquare doesn’t have the negativity of Yelp and people tend to trust the Foursquare community.
关于客户
Barcode is a restaurant, bar, and nightclub in Washington DC. They cater to a wide range of customers, including locals and tourists. Their main challenge is attracting new customers who are traveling to DC, staying for a short while, or just passing through. They’ve struggled to reach these travelers with other forms of digital advertising but found Foursquare works best for attracting customers who are on-the-go.
解决方案
Barcode decided to use Foursquare Ads to attract new customers. Foursquare is a location technology platform dedicated to improving how people move through the real world. They found that Foursquare works best for attracting customers who are on-the-go. The strength of the community on Foursquare is another reason Karagounis said Barcode has had success with Foursquare Ads. He mentioned that Foursquare doesn’t have the negativity of Yelp and people tend to trust the Foursquare community.
运营影响
  • Barcode has been able to attract new customers who are traveling to DC, staying for a short while, or just passing through using Foursquare Ads.
  • They have found that Foursquare works best for attracting customers who are on-the-go.
  • The strength of the community on Foursquare is another reason Karagounis said Barcode has had success with Foursquare Ads.
数量效益
  • Amount paid per customer visit $3.76
  • Avg. customer spend per visit $20.00
  • Return on investment 432%

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.